Tsai, Wan-Hsiu Sunny

How chatbots' social presence communication enhances consumer engagement: the mediating role of parasocial interaction and dialogue

Tsai, W.-H. S., Liu, Y., & Chuan, C.-H. (2021) · Journal of Research in Interactive Marketing

AI in Service InteractionsDigital Marketing and Social Media

Cited by 394

Consumer engagement with brands on social network sites: A cross-cultural comparison of China and the USA

Tsai, W.-H. S., & Men, L. R. (2017) · Journal of Marketing Communications

Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification

Cited by 233