Adler, Susanne J.

Using large language models to generate silicon samples in consumer and marketing research: Challenges, opportunities, and guidelines

Sarstedt, M., Adler, S. J., Rau, L., & Schmitt, B. (2024) · Psychology & Marketing

Survey Methodology and NonresponseAI in Service Interactions

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Machine marketing: rethinking the customer in the age of generative AI

Sarstedt, M., Adler, S. J., & Imschloss, M. (2026) · Journal of Marketing Analytics

AI in Service InteractionsDigital Marketing and Social Media

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Your Next Respondent Might Be an LLM: Guidelines for Using Silicon Samples in Marketing Research

Sarstedt, M., Adler, S. J., Rau, L., & Schmitt, B. (2026) · NIM Marketing Intelligence Review

Survey Methodology and NonresponseAI in Service Interactions

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