Mohr, Lois A

Charitable programs and the retailer: do they mix?

Ellen, P. S., Mohr, L. A., & Webb, D. J. (2000) · Journal of Retailing

Consumer Behavior in Brand Consumption and IdentificationNonprofit Sector and Volunteering

Cited by 809

The Development and Testing of a Measure of Skepticism Toward Environmental Claims in Marketers' Communications

MOHR, L. A., EROǦLU, D., & ELLEN, P. S. (1998) · Journal of Consumer Affairs

Environmental Sustainability in BusinessPro-Environmental Behavior and Attitudes

Cited by 564