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Cited by 564Environmental Sustainability in BusinessEnvironmental Education and SustainabilityConsumer Packaging Perceptions and Trends

The Development and Testing of a Measure of Skepticism Toward Environmental Claims in Marketers' Communications

MOHR, LOIS A., EROǦLU, DOǦAN, ELLEN, PAM SCHOLDER·1998·Journal of Consumer Affairs
DOI 10.1111/j.1745-6606.1998.tb00399.x
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Abstract

Marketers' claims about the environmental effects of products and their packaging are becoming more pervasive. Consumer organizations, government, and marketers have long realized that consumers receive such claims with some degree of skepticism. An investigation of how consumer skepticism affects the response to “green” marketing claims would be facilitated by a reliable and valid measure of skepticism. This paper describes a two‐stage research project and the resulting four‐item measure of skepticism toward environmental claims made in advertising and on packages. The scale has acceptable levels of reliability and validity.

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Crossref · 10.1111/j.1745-6606.1998.tb00399.x

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Authors
MOHR, L. A., EROǦLU, D., & ELLEN, P. S.
Affiliations
Georgia State University (US)
Venue
Journal of Consumer Affairs
Publisher
Wiley
Published
1998-06
Volume
32
Issue
1
Pages
30-55
ISSN
  • 0022-0078 (ISSN-L)
  • 1745-6606
DOI
10.1111/j.1745-6606.1998.tb00399.x
OpenAlex
W2017091277
Cited by
564
References
5
Citations by year
2026: 47 · 2025: 43 · 2024: 42 · 2023: 48 · 2022: 33 · 2021: 34 · 2020: 36 · 2019: 38 · 2018: 28 · 2017: 34 · 2016: 24 · 2015: 23 · 2014: 22 · 2013: 14 · 2012: 20
FWCI
14.37
Type
journal article
Language
en
Open access
closed
Licence
onlinelibrary.wiley.com/termsAndConditions#vor (vor, 2467 d)
Locations
Journal of Consumer Affairs (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
  • Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Environmental Education and Sustainability
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Packaging Perceptions and Trends
Keywords
skepticism, environmental claims, green marketing, consumer skepticism, scale development, advertising claims, consumer response

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