Hudders, Liselot

Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude

De Veirman, M., Cauberghe, V., & Hudders, L. (2017) · International Journal of Advertising

Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification

Cited by 2,548

How adolescents use social media to cope with feelings of loneliness and anxiety during COVID-19 lockdown

Cauberghe, V., Van Wesenbeeck, I., De Jans, S., Hudders, L., & Ponnet, K. (2021) · Cyberpsychology, Behavior, and Social Networking

Impact of Technology on AdolescentsCOVID-19 and Mental Health

Cited by 564

Gender effects in influencer marketing: an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram

Hudders, L., & De Jans, S. (2022) · International Journal of Advertising

Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification

Cited by 200

Media Multitasking: A Bibliometric Approach and Literature Review

Beuckels, E., Ye, G., Hudders, L., & Cauberghe, V. (2021) · Frontiers in Psychology

Personal Information Management and User BehaviorMedia and Digital Communication

Cited by 56

Understanding the impact of influencers’ responses to negative follower comments on the persuasiveness of sponsored Instagram posts

Hudders, L., Lou, C., & de Brabandere, M. (2022) · International Journal of Advertising

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 47

Children making big money: The implications of Kidfluencing as new form of child labor

Hudders, L., & Beuckels, E. (2024) · Journal of Children and Media

Digital Marketing and Social MediaChildren's Rights and Participation

Cited by 17