Milkman, Katherine L.

What Makes Online Content Viral?

Berger, J., & Milkman, K. L. (2012) · Journal of Marketing Research

Digital Marketing and Social MediaComplex Network Analysis Techniques

Cited by 3,178

What happens before? A field experiment exploring how pay and representation differentially shape bias on the pathway into organizations.

Milkman, K. L., Akinola, M., & Chugh, D. (2015) · Journal of Applied Psychology

Names, Identity, and Discrimination ResearchSocial and Intergroup Psychology

Cited by 488

The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior

Dai, H., Milkman, K. L., & Riis, J. (2014) · Management Science

Behavioral Health and InterventionsDecision-Making and Behavioral Economics

Cited by 335

Temporal Distance and Discrimination: An Audit Study in Academia

Milkman, K. L., Akinola, M., & Chugh, D. (2012) · Psychological Science

Names, Identity, and Discrimination ResearchSocial and Intergroup Psychology

Cited by 267

Commitment Devices: Using Initiatives to Change Behavior

Rogers, T., Milkman, K. L., & Volpp, K. G. (2014) · JAMA

Decision-Making and Behavioral EconomicsBehavioral Health and Interventions

Cited by 185

The science of sharing and the sharing of science

Milkman, K. L., & Berger, J. (2014) · Proceedings of the National Academy of Sciences

Academic Publishing and Open AccessClimate Change Communication and Perception

Cited by 154

Emotion and Virality: What Makes Online Content Go Viral?

Berger, J., & Milkman, K. L. (2013) · GfK Marketing Intelligence Review

Digital Marketing and Social MediaMedia and Digital Communication

Cited by 133

Creating Exercise Habits Using Incentives: The Trade-off Between Flexibility and Routinization

Beshears, J., Lee, H. N., Milkman, K. L., Mislavsky, R., & Wisdom, J. (2021) · Management Science

Decision-Making and Behavioral EconomicsBehavioral Health and Interventions

Cited by 58

A citywide experiment testing the impact of geographically targeted, high-pay-off vaccine lotteries

Milkman, K. L., Gandhi, L., Ellis, S. F., Graci, H. N., Gromet, D. M., Mobarak, R. S., Buttenheim, A. M., Duckworth, A. L., Pope, D., Stanford, A., et al. (2022) · Nature Human Behaviour

Vaccine Coverage and HesitancyExperimental Behavioral Economics Studies

Cited by 44

Evaluating expectations from social and behavioral science about COVID-19 and lessons for the next pandemic

Ruggeri, K., Stock, F., Haslam, S. A., Capraro, V., Boggio, P., Ellemers, N., Cichocka, A., Douglas, K., Rand, D. G., Cikara, M., et al. (2022)

Communication and COVID-19 ImpactCOVID-19 Prevention and Impact

Cited by 19