Ohanian, Roobina
Emory University
2 papers on CoChat
Most cited papers
- Verified
Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness
Ohanian, R. (1990) · Journal of Advertising
Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social Media
Cited by 4,043
- Verified
The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase
Ohanian, R. (1991) · Journal of Advertising Research
Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social Media
Cited by 1,266
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