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Cited by 1,266Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaConsumer Behavior and Marketing Influence

The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.

The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase

Ohanian, Roobina·1991·Journal of Advertising Research
DOI 10.1080/00218499.1991.12466759
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Overview

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Registry

Crossref · 10.1080/00218499.1991.12466759

Cites

2 of 2 references verified0 citation errors · 0 not checkable

Statistics

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Claims the paper makes

We couldn’t retrieve this paper’s full text, so its claims and self-check weren’t run. The registry and citation checks still apply.

Claims other papers make about this one

Each is checked against this paper’s own text: does it say what the citing paper says it does?

  • Source expertise affects attitude change, level of confidence and positivity, and behavioral changes and leads to higher levels of persuasion.

    “Source expertise affects attitude change (Hovland and Weiss 1951; McCracken 1989; Ohanian 1991), level of confidence and positivity (Tormala, Briñol, and Petty 2007), and behavioral changes (Crisci and Kassinove 1973) and leads to higher levels of persuasion (Petty and Wegener 1998).”

    From Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns (2019) · cites this paper as Ohanian 1991

Citations

Cites

Flagged first, then by citations

Research works printed but not linked: 26

  1. 10.1177/002224377701400411 · DOI
  2. Belk, R.W. “Effects of Gift Giving Involvement on Gift Selection Strategies.” In Advances in Consumer Research: Volume 9,A.Mitchell, ed.Ann Arbor, MI: Association for Consumer Research, 1982.
  3. 10.1037/0022-3514.37.8.1387 · DOI
  4. Clarke, J., and R.W.Belk. “The Effects of Product Involvement and Task Definitions on Anticipated Consumer Effort. In Advances in Consumer Research: Volume 6,W. L.Wilkie, ed.Ann Arbor, MI: Association for Consumer Research, 1979.
  5. Churchill, G.A. Marketing Research: Methodological Foundations, 4th ed. Chicago, IL: The Dryden Press,1987.
  6. 10.1086/208718 · DOI
  7. Cronbach, L.J., and R.E.Snow. Aptitudes and Instructional Methods: A Handbook for Research on Interactions. New York: Irvington,1977.
  8. 10.1037/h0024833 · DOI
  9. Hovland, C. I.; I. L.Janis; and H.H.Kelley. Communication and Persuasion. New Haven, CT: Yale University Press,1953.
  10. Joreskog, K.G., and D.Sorbom. LISREL 7: A Guide to the Program and Applications. Chicago, IL: SPSS Inc.,1988.
  11. 10.1080/00913367.1982.10672807 · DOI
  12. 10.1086/209029 · DOI
  13. Kassarjian, H.H. “Low Involvement—A Second Look.” In Advances in Consumer Research: Volume 8,K. B.Monroe, ed.Ann Arbor, MI: Association for Consumer Research, 1982.
  14. King, Thomas R. “Credibility Gap: More Consumers Find Celebrity Ads Unpersuasive.” Wall Street Journal, July 5, 1989.
  15. 10.1037/0022-3514.39.2.235 · DOI
  16. 10.1037/h0031939 · DOI
  17. 10.1007/978-1-4757-0202-6 · DOI
  18. Poindexter, J. “Voices of Authority.” Psychology Today, August 1983.
  19. 10.1080/00218499.1982.12468100 · DOI
  20. Sherman, S.P. “When You Wish Upon a Star.” Fortune, August 18, 1985.
  21. Slinker, B.H. “Would You Buy Burger from This Man? A Car? Some Stocks?” Madison Avenue, April 1984.
  22. 10.1086/268454 · DOI
  23. Wall Street Journal. “Does Sports Marketing Make Sense?” April 19 1989.
  24. Wall Street Journal. . “Listen Closely: These TV Ads Might Have a Familiar Ring.”October22 1987.
  25. Weiner, J., and Mowen “The Impact of Product Recalls on Consumer Perceptions. MOBIUS: The Journal of the Society of Consumer Affairs Professionals in Business 14, 1 (1985): 18–21.
  26. 10.1177/002224377401100212 · DOI

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Metadata

Authors
Ohanian, R.
Affiliations
Emory University (US)
Corresponding author
Ohanian, Roobina
Venue
Journal of Advertising Research
Publisher
Informa UK Limited
Published
1991-02
Volume
31
Issue
1
Pages
46-54
ISSN
  • 0021-8499 (ISSN-L)
  • 1740-1909
DOI
10.1080/00218499.1991.12466759
OpenAlex
W109192947
Cited by
1,266
References
2
Citations by year
2026: 35 · 2025: 55 · 2024: 76 · 2023: 71 · 2022: 49 · 2021: 84 · 2020: 72 · 2019: 83 · 2018: 58 · 2017: 69 · 2016: 61 · 2015: 65 · 2014: 62 · 2013: 63 · 2012: 59
FWCI
12.96
Type
journal article
Language
en
Open access
closed
Locations
  • Journal of Advertising Research (publishedVersion)
  • Journal of Advertising Research
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
  • Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
Keywords
celebrity spokespersons, perceived image, purchase intention, celebrity endorsement, consumer behavior, brand image

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