Rowley, Jennifer

Setting the future of digital and social media marketing research: Perspectives and research propositions

Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., et al. (2021) · International Journal of Information Management

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 4,608

Conducting a literature review

Rowley, J., & Slack, F. (2004) · Management Research News

Library Science and Information LiteracyAcademic Writing and Publishing

Cited by 885

Trust and Credibility in Web-Based Health Information: A Review and Agenda for Future Research

Sbaffi, L., & Rowley, J. (2017) · Journal of Medical Internet Research

Health Literacy and Information AccessibilityInformation Retrieval and Search Behavior

Cited by 537

Young people's use of online social networking sites – a uses and gratifications perspective

Dunne, Á., Lawlor, M., & Rowley, J. (2010) · Journal of Research in Interactive Marketing

Impact of Technology on AdolescentsMedia and Digital Communication

Cited by 498

An overview of systematic literature reviews in social media marketing

Rowley, J., & Keegan, B. J. (2020) · Journal of Information Science

Meta-analysis and systematic reviewsDigital Marketing and Social Media

Cited by 42

Evidence-based marketing: A perspective on the ‘practice-theory divide’

Rowley, J. (2012) · International Journal of Market Research

Business Strategies and Management ResearchBusiness and Management Studies

Cited by 22