Ismagilova, Elvira

Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

Dwivedi, Y. K., Hughes, L., Ismagilova, E., Aarts, G., Coombs, C., Crick, T., Duan, Y., Dwivedi, R., Edwards, J., Eirug, A., et al. (2021) · International Journal of Information Management

Artificial Intelligence ApplicationsImpact of AI and Big Data on Business and Society

Cited by 4,611

Setting the future of digital and social media marketing research: Perspectives and research propositions

Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., et al. (2021) · International Journal of Information Management

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 4,608

Smart cities: Advances in research—An information systems perspective

Ismagilova, E., Hughes, L., Dwivedi, Y. K., & Raman, K. R. (2019) · International Journal of Information Management

Smart Cities and TechnologiesE-Government and Public Services

Cited by 848

The effect of characteristics of source credibility on consumer behaviour: A meta-analysis

Ismagilova, E., Slade, E., Rana, N. P., & Dwivedi, Y. K. (2020) · Journal of Retailing and Consumer Services

Digital Marketing and Social MediaConsumer Behavior and Marketing Influence

Cited by 504

Achieving superior organizational performance via big data predictive analytics: A dynamic capability view

Gupta, S., Drave, V. A., Dwivedi, Y. K., Baabdullah, A. M., & Ismagilova, E. (2020) · Industrial Marketing Management

Big Data and Business IntelligenceInnovation and Knowledge Management

Cited by 347

B2B brands on Twitter: Engaging users with a varying combination of social media content objectives, strategies, and tactics

Juntunen, M., Ismagilova, E., & Oikarinen, E.-L. (2020) · Industrial Marketing Management

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 92