Jacobson, Jenna

Setting the future of digital and social media marketing research: Perspectives and research propositions

Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., et al. (2021) · International Journal of Information Management

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 4,608

Journalists’ Use of Social Media to Infer Public Opinion: The Citizens’ Perspective

Dubois, E., Gruzd, A., & Jacobson, J. (2020) · Social Science Computer Review

Journalism and Media StudiesNews Media Framing and Political Communication

Cited by 84

Social Media for Social Good or Evil: An Introduction

Hemsley, J., Jacobson, J., Gruzd, A., & Mai, P. (2018) · Social Media + Society

Social Media and PoliticsMisinformation and Its Impacts

Cited by 64

Cybervetting job applicants on social media: the new normal?

Jacobson, J., & Gruzd, A. (2020) · Ethics and Information Technology

Employer Branding and e-HRMPrivacy, Security, and Data Protection

Cited by 44

Social Media Privacy in Canada

Gruzd, A., Jacobson, J., Mai, P., & Dubois, E. (2018) · SSRN Electronic Journal

Privacy, Security, and Data ProtectionDigitalization, Law, and Regulation

Cited by 16

The State of Social Media in Canada 2017

Gruzd, A., Jacobson, J., Mai, P., & Dubois, E. (2024)

Media and Digital CommunicationSocial Media and Politics

Cited by 5

Employers’ Use of Young People’s Social Media: Extending Stakeholder Theory to Social Media Data

Jacobson, J., & Gruzd, A. (2018) · Academy of Management Proceedings

Employer Branding and e-HRMAI and HR Technologies

Cited by 3