Bansal, Harvir S.

Word-of-Mouth Processes within a Services Purchase Decision Context

Bansal, H. S., & Voyer, P. A. (2000) · Journal of Service Research

Digital Marketing and Social MediaCustomer Service Quality and Loyalty

Cited by 1,334

"Migrating" to New Service Providers: Toward a Unifying Framework of Consumers' Switching Behaviors

Bansal, H. S. (2005) · Journal of the Academy of Marketing Science

Customer Service Quality and LoyaltyConsumer Market Behavior and Pricing

Cited by 975

A Three-Component Model of Customer to Service Providers

Bansal, H. S., Irving, P. G., & Taylor, S. F. (2004) · Journal of the Academy of Marketing Science

Customer Service Quality and LoyaltyCustomer churn and segmentation

Cited by 934