Word-of-Mouth Processes within a Services Purchase Decision Context

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Fornell, C., & Larcker, D. F. (1981) · Journal of Marketing Research · doi:10.2307/3151312 · Cited by 109,314 · see citing works

Evaluating structural equation models with unobservable variables and measurement error

Fornell, C., & Larcker, D. F. (1981) · Journal of Marketing Research · doi:10.1177/002224378101800104 · Cited by 109,190 · see citing works

Comparative fit indexes in structural models.

Bentler, P. M. (1990) · Psychological Bulletin · doi:10.1037/0033-2909.107.2.238 · Cited by 25,266 · see citing works

Multivariate Data Analysis

Einax, J. W., Zwanziger, H. W., & Geiß, S. (1997) · Wiley eBooks · doi:10.1002/352760216x.ch5 · Cited by 18,779 · see citing works

Testing Structural Equation Models.

Mueller, C. W., Bollen, K. A., & Long, J. S. (1994) · Contemporary Sociology A Journal of Reviews · doi:10.2307/2074955 · Cited by 14,211 · see citing works

Understanding information technology usage: a test of competing models

Taylor, S., & Todd, P. A. (1995) · Information Systems Research · doi:10.1287/isre.6.2.144 · Cited by 8,815 · see citing works

Structural model evaluation and modification: An interval estimation approach

Steiger, J. H. (1990) · Multivariate Behavioral Research · doi:10.1207/s15327906mbr2502_4 · Cited by 7,408 · see citing works

The Persuasion Knowledge Model: How People Cope with Persuasion Attempts

Friestad, M., & Wright, P. (1994) · Journal of Consumer Research · doi:10.1086/209380 · Cited by 3,811 · cited 1× · see citing works

Assessing Reliability and Stability in Panel Models

Wheaton, B., Muthén, B., Alwin, D. F., & Summers, G. F. (1977) · Sociological Methodology · doi:10.2307/270754 · Cited by 3,147 · see citing works

Consumer perceptions of service quality: an assessment of the SERVQUAL dimensions

Carman, J. M. (1990) · Journal of Retailing · Cited by 2,919 · see citing works

Customer Switching Behavior in Service Industries: An Exploratory Study

Keaveney, S. M. (1995) · Journal of Marketing · doi:10.2307/1252074 · Cited by 2,905 · see citing works

Social Ties and Word-of-Mouth Referral Behavior

Brown, J. J., & Reingen, P. H. (1987) · Journal of Consumer Research · doi:10.1086/209118 · Cited by 2,388 · see citing works

Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective

Herr, P. M., Kardes, F. R., & Kim, J. (1991) · Journal of Consumer Research · doi:10.1086/208570 · Cited by 2,142 · see citing works

Customer Satisfaction and Word of Mouth

Anderson, E. W. (1998) · Journal of Service Research · doi:10.1177/109467059800100102 · Cited by 2,110 · see citing works

The Effects of Product Class Knowledge on Information Search Behavior

Brucks, M. L. (1985) · Journal of Consumer Research · doi:10.1086/209031 · Cited by 2,001 · see citing works

Designing Research for Application

Calder, B. J., Phillips, L. W., & Tybout, A. M. (1981) · Journal of Consumer Research · doi:10.1086/208856 · Cited by 1,806 · see citing works

A Test of Services Marketing Theory: Consumer Information Acquisition Activities

Murray, K. B. (1991) · Journal of Marketing · doi:10.2307/1252200 · Cited by 1,548 · see citing works

Choosing a multivariate model: Noncentrality and goodness of fit.

McDonald, R. P., & Marsh, H. W. (1990) · Psychological Bulletin · doi:10.1037/0033-2909.107.2.247 · Cited by 1,439 · see citing works

Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis

Bettman, J. R., & Park, C. W. (1980) · Journal of Consumer Research · doi:10.1086/208812 · Cited by 1,344 · see citing works

Consumer Search: An Extended Framework

Bloch, P. H., Sherrell, D. L., & Ridgway, N. M. (1986) · Journal of Consumer Research · doi:10.1086/209052 · Cited by 1,032 · see citing works

Product Familiarity and Learning New Information

Johnson, E. J., & Russo, J. E. (1984) · Journal of Consumer Research · doi:10.1086/208990 · Cited by 937 · see citing works

The impact of services versus goods on consumers’ assessment of perceived risk and variability

Murray, K. B., & Schlacter, J. L. (1990) · Journal of the Academy of Marketing Science · doi:10.1007/bf02729762 · Cited by 811 · see citing works

Role of Product-Related Conversations in the Diffusion of a New Product

Arndt, J. (1967) · Journal of Marketing Research · doi:10.2307/3149462 · Cited by 747 · see citing works

A Dyadic Study of Interpersonal Information Search

Gilly, M. C., Graham, J. L., Wolfinbarger, M. F., & Yale, L. J. (1998) · Journal of the Academy of Marketing Science · doi:10.1177/0092070398262001 · Cited by 740 · see citing works

A Model of Consumer Information Search Behavior for New Automobiles

Punj, G., & Staelin, R. (1983) · Journal of Consumer Research · doi:10.1086/208931 · Cited by 709 · see citing works

Influences on Consumer Use of Word-of-Mouth Recommendation Sources

Duhan, D. F., Johnson, S. D., Wilcox, J. B., & Harrell, G. D. (1997) · Journal of the Academy of Marketing Science · doi:10.1177/0092070397254001 · Cited by 491 · see citing works

Confirmatory factor analysis models of factorial invariance: A multifaceted approach

Marsh, H. W. (1994) · Structural Equation Modeling A Multidisciplinary Journal · doi:10.1080/10705519409539960 · Cited by 444 · see citing works

The Assessment of Alternative Measures of Consumer Expertise

Mitchell, A. A., & Dacin, P. A. (1996) · Journal of Consumer Research · doi:10.1086/209479 · Cited by 437 · see citing works

Structure, Cooperation, and the Flow of Market Information

Frenzen, J., & Nakamoto, K. (1993) · Journal of Consumer Research · doi:10.1086/209355 · Cited by 425 · see citing works

Purchasing Behavior in Embedded Markets

Frenzen, J., & Davis, H. L. (1990) · Journal of Consumer Research · doi:10.1086/208532 · Cited by 394 · see citing works

Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities?

Dholakia, R. R., & Sternthal, B. (1977) · Journal of Consumer Research · doi:10.1086/208671 · Cited by 378 · see citing works

A Typology of Individual Search Strategies Among Purchasers of New Automobiles

Furse, D. H., Punj, G., & Stewart, D. W. (1984) · Journal of Consumer Research · doi:10.1086/208980 · Cited by 353 · see citing works

Word of mouth advertising : a review of the literature

(1967) · Cited by 202 · see citing works

Explorations of National Culture and Word-of-Mouth Referral Behavior in the Purchase of Industrial Services in the United States and Japan

Money, R. B., Gilly, M. C., & Graham, J. L. (1998) · Journal of Marketing · doi:10.2307/1252288 · Cited by 160 · see citing works

Dimensions of Consumer Information Seeking Behavior

Kiel, G. C., & Layton, R. (1981) · Journal of Marketing Research · doi:10.2307/3150957 · Cited by 144 · see citing works

Research in Consumer Behavior

Askegaard, S., Belk, R. W., & Scott, L. M. (2012) · Research in consumer behavior · doi:10.1108/s0885-2111(2012)14 · Cited by 85 · see citing works

A comparative analysis of two models of behavioral intention

Netemeyer, R. G., & Bearden, W. O. (1992) · Journal of the Academy of Marketing Science · doi:10.1007/bf02723475 · Cited by 83 · see citing works

Antecedents of the Attraction Effect: An Information-Processing Approach

Mishra, S. K., Umesh, U. N., & Stem, D. E. (1993) · Journal of Marketing Research · doi:10.2307/3172885 · Cited by 76 · see citing works

Word-of-mouth Communication in Low-risk Product Decisions

Still, R. R., Barnes, J. H., & Kooyman, M. E. (1984) · International Journal of Advertising · doi:10.1080/02650487.1984.11105032 · Cited by 34 · see citing works

Electronic word-of-mouth in hospitality and tourism management

Litvin, S. W., Goldsmith, R. E., & Pan, B. (2008) · Tourism Management · doi:10.1016/j.tourman.2007.05.011 · Cited by 3,267 · see citing works

Word of mouth communication within online communities: conceptualizing the online social network

Brown, J., Broderick, A. J., & Lee, N. (2007) · Journal of Interactive Marketing · doi:10.1002/dir.20082 · Cited by 1,661 · see citing works

The Role of Customer Engagement Behavior in Value Co-Creation: A Service System Perspective

Jaakkola, E., & Alexander, M. (2014) · Journal of Service Research · doi:10.1177/1094670514529187 · Cited by 1,219 · see citing works

A multi-stage model of word-of-mouth influence through viral marketing

De Bruyn, A., & Lilien, G. L. (2008) · International Journal of Research in Marketing · doi:10.1016/j.ijresmar.2008.03.004 · Cited by 906 · see citing works

The role of affective factors on perceived cruise vacation value

Duman, T., & Mattila, A. S. (2005) · Tourism Management · doi:10.1016/j.tourman.2003.11.014 · Cited by 652 · see citing works

Measuring the impact of positive and negative word of mouth on brand purchase probability

East, R., Hammond, K., & Lomax, W. (2008) · International Journal of Research in Marketing · doi:10.1016/j.ijresmar.2008.04.001 · Cited by 629 · see citing works

The effect of characteristics of source credibility on consumer behaviour: A meta-analysis

Ismagilova, E., Slade, E., Rana, N. P., & Dwivedi, Y. K. (2020) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2019.01.005 · Cited by 504 · see citing works

The role of satisfaction and website usability in developing customer loyalty and positive word-of-mouth in the e-banking services

Casaló, L. V., Flavián, C., & Guinalíu, M. (2008) · International Journal of Bank Marketing · doi:10.1108/02652320810902433 · Cited by 482 · see citing works

Consumer perceptions of information helpfulness and determinants of purchase intention in online consumer reviews of services

Filieri, R., McLeay, F., Tsui, B., & Lin, Z. (2018) · Information & Management · doi:10.1016/j.im.2018.04.010 · Cited by 477 · see citing works

Understanding the intention to follow the advice obtained in an online travel community

Casaló, L. V., Flavián, C., & Guinalíu, M. (2011) · Computers in Human Behavior · doi:10.1016/j.chb.2010.04.013 · Cited by 318 · see citing works

Effects of information quality on information adoption on social media review platforms: moderating role of perceived risk

Jiang, G., Liu, F., Liu, W., Liu, S., Chen, Y., & Xu, D. (2021) · Data Science and Management · doi:10.1016/j.dsm.2021.02.004 · Cited by 227 · see citing works

Receiver responses to rewarded referrals: the motive inferences framework

Verlegh, P. W. J., Ryu, G., Tuk, M. A., & Feick, L. (2013) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-013-0327-8 · Cited by 161 · see citing works

The Role of Metaperception on the Effectiveness of Referral Reward Programs

Wirtz, J., Orsingher, C., Chew, P., & Tambyah, S. K. (2013) · Journal of Service Research · doi:10.1177/1094670512462138 · Cited by 119 · see citing works

The impact of content characteristics of Short-Form video ads on consumer purchase Behavior: Evidence from TikTok

(Monroe) Meng, L., Kou, S., Duan, S., & Bie, Y. (2024) · Journal of Business Research · doi:10.1016/j.jbusres.2024.114874 · Cited by 80 · see citing works

Unintended reward costs: the effectiveness of customer referral reward programs for innovative products and services

Dose, D. B., Walsh, G., Beatty, S. E., & Elsner, R. (2019) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-019-00635-z · Cited by 60 · see citing works

Digital Identity: The effect of trust and reputation information on user judgement in the Sharing Economy

Zloteanu, M., Harvey, N., Tuckett, D., & Livan, G. (2018) · PLOS ONE · doi:10.1371/journal.pone.0209071 · Cited by 56 · see citing works

Motivations and relationship outcomes: The mediating role of trust and satisfaction

Swanson, S. R., Davis, J. C., & Zhao, Y. (2007) · Journal of Nonprofit & Public Sector Marketing · doi:10.1300/j054v18n02_01 · Cited by 52 · see citing works

Endorsement Rate in Influencer Marketing

Li, Y., Gao, A. Y., Gu, F. F., & Leung, F. F. (2026) · Journal of Marketing · doi:10.1177/00222429261422744 · Cited by 1 · see citing works

Optimal Heterophily for Word-of-Mouth Diffusion

Yamamoto, H., & Matsumura, N. (2009) · Proceedings of the International AAAI Conference on Web and Social Media · doi:10.1609/icwsm.v3i1.13965 · Cited by 11 · see citing works

On the Information Gap Formed in the Course of Interpersonal Linguistic Communication

Yi-rong, F. (2003) · Journal of Shantou University

Negative online word-of-mouth: Behavioral indicator or emotional release?

Verhagen, T., Nauta, A., & Feldberg, F. (2013) · Computers in Human Behavior · doi:10.1016/j.chb.2013.01.043 · Cited by 204 · see citing works

On Influencing Factors of Online Word-of-mouth and Gender Differences

Si-qi, Y. (2013) · Journal of Guangdong University of Business Studies

Student’s Participation in Class: Between Proximity, Teaching Method, and Communication Intensity

Simorangkir, K. D. Y., Marta, R. F., & Sadono, T. P. (2019) · doi:10.4108/eai.27-4-2019.2285486 · Cited by 3 · see citing works