Guo, Yue

How live streaming influences purchase intentions in social commerce: an IT affordance perspective.

Sun, Y., Shao, X., Li, X., Guo, Y., & Nie, K. (2019) · Electronic Commerce Research and Applications

Digital Marketing and Social MediaTechnology Adoption and User Behaviour

Cited by 1,038

To sell or not to sell: exploring sellers’ trust and risk of chargeback fraud in cross-border electronic commerce.

Guo, Y., Bao, Y., Stuart, B. J., & Le‐Nguyen, K. (2018) · Information Systems Journal

E-commerce and Technology InnovationsTechnology Adoption and User Behaviour

Cited by 127

Big data analytics in the fight against major public health incidents (including COVID-19): A conceptual framework

Jia, Q., Guo, Y., Wang, G., & Barnes, S. J. (2020) · International Journal of Environmental Research and Public Health

Data-Driven Disease SurveillanceCOVID-19 Digital Contact Tracing

Cited by 117

Affective and Cognitive Trust as Mediators in the Influence of Leader Motivating Language on Personal Initiative

Ling, B., & Guo, Y. (2025) · International Journal of Business Communication

Job Satisfaction and Organizational BehaviorEmployee Performance and Management

Cited by 32