How live streaming influences purchase intentions in social commerce: an IT affordance perspective.
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Live streaming provides richer information to consumers through real-time responses and interactions with consumers.
“Luckily, live streaming could solve the above problem, which not only provides richer information to consumers through real-time responses and interactions with consumers, but also creates a hot selling atmosphere attracting consumers purchasing cross-border goods (Sun et al., 2019).”
From How Live Streaming Features Impact Consumers’ Purchase Intention in the Context of Cross-Border E-Commerce? A Research Based on SOR Theory (2021) · cites this paper as Sun et al., 2019
Prior studies in the domestic e-commerce context found that live streaming features directly increase consumers' purchase intention.
“The findings that live streaming features can directly increase consumers’ purchase intention in the context of cross-border e-commerce are consistent with those of prior studies in the domestic e-commerce context (e.g., Zhang, 2018; Sun et al., 2019).”
From How Live Streaming Features Impact Consumers’ Purchase Intention in the Context of Cross-Border E-Commerce? A Research Based on SOR Theory (2021) · cites this paper as Sun et al., 2019
Live streaming creates a hot selling atmosphere attracting consumers purchasing cross-border goods.
“Luckily, live streaming could solve the above problem, which not only provides richer information to consumers through real-time responses and interactions with consumers, but also creates a hot selling atmosphere attracting consumers purchasing cross-border goods (Sun et al., 2019).”
From How Live Streaming Features Impact Consumers’ Purchase Intention in the Context of Cross-Border E-Commerce? A Research Based on SOR Theory (2021) · cites this paper as Sun et al., 2019
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Guo, J., Li, Y., Xu, Y., & Zeng, K. (2021) · Frontiers in Psychology · doi:10.3389/fpsyg.2021.767876 · Cited by 196 · see citing works
“The findings that live streaming features can directly increase consumers’ purchase intention in the context of cross-border e-commerce are consistent with those of prior studies in the domestic e-commerce context (e.g., Zhang, 2018; Sun et al., 2019).”
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How social and media cues induce live streaming impulse buying? SOR model perspective
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- Authors
- Sun, Y., Shao, X., Li, X., Guo, Y., & Nie, K.
- Affiliations
- Zhejiang Gongshang University (CN)
- University of Alabama in Huntsville (US)
- Southern University of Science and Technology (CN)
- Corresponding author
- Li, Xiaotong
- Venue
- Electronic Commerce Research and Applications
- Publisher
- Elsevier BV
- Published
- 2019-09
- Volume
- 37
- Pages
- 100886
- ISSN
- 1567-4223 (ISSN-L)
- OpenAlex
- W2968719209
- Cited by
- 1,038
- References
- 13
- Citations by year
- 2026: 170 · 2025: 183 · 2024: 224 · 2023: 224 · 2022: 149 · 2021: 73 · 2020: 15
- FWCI
- 119.23
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Electronic Commerce Research and Applications (publishedVersion)
- Funders
- Zhejiang Gongshang University
- Topics
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Keywords
- live streaming shopping, social commerce, purchase intention, IT affordances, Chinese consumers
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