Carlson, Jamie

Setting the future of digital and social media marketing research: Perspectives and research propositions

Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., et al. (2021) · International Journal of Information Management

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 4,608

Examining the drivers and brand performance implications of customer engagement with brands in the social media environment

De Vries, N. J., & Carlson, J. (2014) · Journal of Brand Management

Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification

Cited by 418

Customer engagement behaviours in social media: Capturing innovation opportunities

Carlson, J., Rahman, M., Voola, R., & De Vries, N. (2018) · Journal of Services Marketing

Digital Marketing and Social MediaService and Product Innovation

Cited by 345

Theories Informing eHealth Implementation: Systematic Review and Typology Classification

Heinsch, M., Wyllie, J., Carlson, J., Wells, H., Tickner, C., & Kay-Lambkin, F. (2021) · Journal of Medical Internet Research

Health Policy Implementation ScienceElectronic Health Records Systems

Cited by 114

Examining determinants of cross buying behaviour in retail banking

Tung, B., & Carlson, J. (2015) · International Journal of Quality & Reliability Management

Customer Service Quality and LoyaltyConsumer Behavior and Marketing Influence

Cited by 27