Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
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Positive customer journey in the digital content consumptions impacts future content consumptions with the same brand.
“Proposition: Positive customer journey in the digital content consumptions impact on future content consumptions with the same brand.”
From Setting the future of digital and social media marketing research: Perspectives and research propositions (2021) · cites this paper as de Vries and Carlson, 2014
Cites
Customer engagement behavior: Theoretical foundations and research directions
van Doorn, J., Lemon, K. N., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010) · Journal of Service Research · doi:10.1177/1094670510375599 · Cited by 3,536 · see citing works
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
Hollebeek, L. D., Glynn, M. S., & Brodie, R. J. (2014) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2013.12.002 · Cited by 3,276 · see citing works
Customer engagement: exploring customer relationships beyond purchase.
Vivek, S. D., Beatty, S. E., & Morgan, R. M. (2012) · Journal of Marketing Theory and Practice · doi:10.2753/mtp1069-6679200201 · Cited by 2,089 · see citing works
Collaborating to create: The Internet as a platform for customer engagement in product innovation
Sawhney, M., Verona, G., & Prandelli, E. (2005) · Journal of Interactive Marketing · doi:10.1002/dir.20046 · Cited by 1,406 · see citing works
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Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., et al. (2021) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2020.102168 · Cited by 2,620 · see citing works
“According to the earlier argument concerning the likely impact of digital content sharing intentions of digital customers with positive consumptions experience, customers possibly demonstrate the same levels of sharing intentions (de Vries and Carlson, 2014).”
BackgroundSelf-citationThe Role of Live Streaming in Building Consumer Trust and Engagement with Social Commerce Sellers
Wongkitrungrueng, A., & Assarut, N. (2020) · Journal of Business Research · doi:10.1016/j.jbusres.2018.08.032 · Cited by 1,477 · see citing works
Customer engagement with tourism social media brands
Harrigan, P., Evers, U., Miles, M., & Daly, T. (2017) · Tourism Management · doi:10.1016/j.tourman.2016.09.015 · Cited by 813 · see citing works
Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type
Voorveld, H. A. M., van Noort, G., Muntinga, D. G., & Bronner, F. (2018) · Journal of Advertising · doi:10.1080/00913367.2017.1405754 · Cited by 819 · see citing works
Consumer behavior in social commerce: A literature review
Zhang, K. Z. K., & Benyoucef, M. (2016) · Decision Support Systems · doi:10.1016/j.dss.2016.04.001 · Cited by 631 · see citing works
Customer engagement behaviours in social media: Capturing innovation opportunities
Carlson, J., Rahman, M., Voola, R., & De Vries, N. (2018) · Journal of Services Marketing · doi:10.1108/jsm-02-2017-0059 · Cited by 345 · see citing works
Self-citationXu, Y., Du, J., Shahzad, F., & Li, X. (2021) · Frontiers in Psychology · doi:10.3389/fpsyg.2021.724452 · Cited by 52 · see citing works
Consumer Engagement in the Digital Era: Its Nature, Drivers, and Outcomes
Weitzl, W., & Einwiller, S. (2018) · The Handbook of Communication Engagement · doi:10.1002/9781119167600.ch31 · Cited by 14 · see citing works
- Authors
- De Vries, N. J., & Carlson, J.
- Affiliations
- University of Newcastle Australia (AU)
- Corresponding author
- Carlson, Jamie
- ORCID
- Carlson, Jamie
- Venue
- Journal of Brand Management
- Published
- 2014-06-27
- Volume
- 21
- Issue
- 6
- Pages
- 495-515
- ISSN
- 1350-231X (ISSN-L)
- 1479-1803
- OpenAlex
- W1993289959
- Cited by
- 418
- References
- 4
- Citations by year
- 2026: 9 · 2025: 25 · 2024: 42 · 2023: 44 · 2022: 37 · 2021: 61 · 2020: 57 · 2019: 51 · 2018: 38 · 2017: 24 · 2016: 17 · 2015: 9 · 2014: 3 · 2013: 1
- FWCI
- 53.50
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- www.springer.com/tdm (tdm)
- Locations
- Journal of Brand Management (publishedVersion)
- NOVA (University of Newcastle Australia) (submittedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Keywords
- customer engagement, brand pages, Facebook, social media marketing, customer-brand relationship, value co-creation, social values, usage intensity, brand strength, brand loyalty, brand performance
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