Dacin, Peter A.

The Company and the Product: Corporate Associations and Consumer Product Responses

Brown, T. J., & Dacin, P. A. (1997) · Journal of Marketing

Consumer Behavior in Brand Consumption and IdentificationCorporate Identity and Reputation

Cited by 4,197

Social Entrepreneurship: Why We Don't Need a New Theory and How We Move Forward From Here

Dacin, P. A., Dacin, M. T., & Matear, M. (2010) · Academy of Management Perspectives

Entrepreneurship Studies and InfluencesCommunity Development and Social Impact

Cited by 1,527