The Company and the Product: Corporate Associations and Consumer Product Responses

Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility

Sen, S., & Bhattacharya, C. B. (2001) · Journal of Marketing Research · doi:10.1509/jmkr.38.2.225.18838 · Cited by 4,659 · see citing works

Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies

Bhattacharya, C. B., & Sen, S. (2003) · Journal of Marketing · doi:10.1509/jmkg.67.2.76.18609 · Cited by 3,336 · see citing works

Doing better at doing good: When, why, and how consumers respond to corporate social initiatives

Bhattacharya, C. B., & Sen, S. (2004) · California Management Review · doi:10.2307/41166284 · Cited by 2,320 · see citing works

Stakeholder influence capacity and the variability of financial returns to corporate social responsibility

Barnett, M. L. (2007) · Academy of Management Review · doi:10.5465/amr.2007.25275520 · Cited by 2,060 · see citing works

Corporate Social Responsibility and Marketing: An Integrative Framework

Maignan, I., & Ferrell, O. C. (2004) · Journal of the Academy of Marketing Science · doi:10.1177/0092070303258971 · Cited by 1,873 · see citing works

Nonfinancial Disclosure and Analyst Forecast Accuracy: International Evidence on Corporate Social Responsibility Disclosure

Dhaliwal, D. S., Radhakrishnan, S., Tsang, A., & Yang, Y. G. (2012) · The Accounting Review · doi:10.2308/accr-10218 · Cited by 1,916 · see citing works

Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs

Ellen, P. S. (2006) · Journal of the Academy of Marketing Science · doi:10.1177/0092070305284976 · Cited by 1,591 · see citing works

The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations

Yoon, Y., Gürhan‐Canli, Z., & Schwarz, N. (2006) · Journal of Consumer Psychology · doi:10.1207/s15327663jcp1604_9 · Cited by 1,368 · see citing works

Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions

Wagner, T., Lutz, R. J., & Weitz, B. A. (2009) · Journal of Marketing · doi:10.1509/jmkg.73.6.77 · Cited by 1,339 · see citing works

Reaping relational rewards from corporate social responsibility: The role of competitive positioning

Du, S., Bhattacharya, C. B., & Sen, S. (2007) · International Journal of Research in Marketing · doi:10.1016/j.ijresmar.2007.01.001 · Cited by 1,295 · see citing works

How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication

Parguel, B., Benoît-Moreau, F., & Larceneux, F. (2011) · Journal of Business Ethics · doi:10.1007/s10551-011-0901-2 · Cited by 1,024 · see citing works

The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk

Luo, X., & Bhattacharya, C. B. (2009) · Journal of Marketing · doi:10.1509/jmkg.73.6.198 · Cited by 962 · see citing works

Customer-based corporate reputation of a service firm: scale development and validation

Walsh, G., & Beatty, S. E. (2007) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-007-0015-7 · Cited by 899 · see citing works

The effects of corporate social responsibility on brand performance: The mediating effect of industrial brand equity and corporate reputation

Lai, C.-S., Chiu, C.-J., Yang, C.-F., & Pai, D.-C. (2010) · Journal of Business Ethics · doi:10.1007/s10551-010-0433-1 · Cited by 852 · see citing works

Stakeholder relations and the persistence of corporate financial performance

Choi, J., & Wang, H. (2009) · Strategic Management Journal · doi:10.1002/smj.759 · Cited by 791 · see citing works

The impact of corporate social responsibility on consumer trust: The case of organic food

Pivato, S., Misani, N., & Tencati, A. (2008) · Business Ethics: A European Review · doi:10.1111/j.1467-8608.2008.00515.x · Cited by 700 · see citing works

The importance of nongovernmental organizations (NGOs) in global governance and value creation: an international business research agenda

Teegen, H., Doh, J. P., & Vachani, S. (2004) · Journal of International Business Studies · doi:10.1057/palgrave.jibs.8400112 · Cited by 682 · see citing works

Corporate reputation: A combination of social responsibility and industry

Melo, T., & Garrido‐Morgado, A. (2012) · Corporate Social Responsibility and Environmental Management · doi:10.1002/csr.260 · Cited by 476 · see citing works

Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement

Homburg, C., Stierl, M., & Bornemann, T. (2013) · Journal of Marketing · doi:10.1509/jm.12.0089 · Cited by 427 · see citing works

Researching corporate social responsibility communication: Themes, opportunities and challenges

Crane, A., & Glozer, S. (2016) · Journal of Management Studies · doi:10.1111/joms.12196 · Cited by 418 · see citing works

Commitment to social good and insider trading

Gao, F., Lisic, L. L., & Zhang, I. X. (2014) · Journal of Accounting and Economics · doi:10.1016/j.jacceco.2014.03.001 · Cited by 375 · see citing works

Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing'

Parguel, B., Benoit-Moreau, F., & Russell, C. A. (2015) · International Journal of Advertising · doi:10.1080/02650487.2014.996116 · Cited by 364 · see citing works

An analysis of antecedents and consequences of trust in a corporate brand

Sichtmann, C. (2007) · European Journal of Marketing · doi:10.1108/03090560710773318 · Cited by 334 · see citing works

Generating global brand equity through corporate social responsibility to key stakeholders

Torres, A., Bijmolt, T. H. A., Tribó, J. A., & Verhoef, P. (2012) · International Journal of Research in Marketing · doi:10.1016/j.ijresmar.2011.10.002 · Cited by 323 · see citing works

Managing Business-to-Business Customer Relationships following Key Contact Employee Turnover in a Vendor Firm

Bendapudi, N., & Leone, R. P. (2002) · Journal of Marketing · doi:10.1509/jmkg.66.2.83.18476 · Cited by 303 · see citing works

Sustainability and legitimacy theory: the case of sustainable social and environmental practices of small and medium-sized enterprises

Crossley, R. M., Elmagrhi, M. H., & Ntim, C. G. (2021) · Business Strategy and the Environment · doi:10.1002/bse.2837 · Cited by 291 · see citing works

Corporate Sustainable Development: Testing a New Scale Based on the Mainland Chinese Context

Chow, W. S., & Chen, Y. (2012) · Journal of Business Ethics · doi:10.1007/s10551-011-0983-x · Cited by 265 · see citing works

The effect of bad reputation: The occurrence of crisis, corporate social responsibility, and perceptions of hypocrisy and attitudes toward a company

Shim, K., & Yang, S.-U. (2016) · Public Relations Review · doi:10.1016/j.pubrev.2015.11.009 · Cited by 207 · see citing works

The hypocrisy‐sincerity continuum in corporate communication and decision making: A model of corporate social responsibility and business ethics practices

Fassin, Y., & Buelens, M. (2011) · Management Decision · doi:10.1108/00251741111126503 · Cited by 159 · see citing works

Constructing a Corporate Social Responsibility Reputation Using Corporate Image Advertising

Pomering, A., & Johnson, L. W. (2009) · Australasian Marketing Journal · doi:10.1016/j.ausmj.2009.05.006 · Cited by 144 · see citing works

Impact of corporate social responsibility claims on consumer food choice: A cross‐cultural comparison

Mueller Loose, S., & Remaud, H. (2013) · British Food Journal · doi:10.1108/00070701311289920 · Cited by 129 · see citing works

Customer retention and the mediating role of perceived value in retail industry

Hanaysha, J. R. (2018) · World Journal of Entrepreneurship, Management and Sustainable Development · doi:10.1108/wjemsd-06-2017-0035 · Cited by 108 · see citing works

Does Corporate Social Responsibility Influence Customer Loyalty in the Taiwan Insurance Sector? The role of Corporate Image and Customer Satisfaction

Lee, C.-Y. (2019) · Journal of Promotion Management · doi:10.1080/10496491.2018.1427651 · Cited by 90 · see citing works

Reputation building: beyond our control? Inferences in consumers' ethical perception formation

Brunk, K. H. (2010) · Journal of Consumer Behaviour · doi:10.1002/cb.317 · Cited by 79 · see citing works

Customer Personal Features as Determinants of the Formation Process of Corporate Social Responsibility Perceptions: CUSTOMER FEATURES AND CSR PERCEPTIONS

Pérez, A., & Rodríguez del Bosque, I. (2013) · Psychology & Marketing · doi:10.1002/mar.20654 · Cited by 72 · see citing works

The multiverse of non-financial reporting regulation

Baboukardos, D., Gaia, S., Lassou, P., & Soobaroyen, T. (2023) · Accounting Forum · doi:10.1080/01559982.2023.2204786 · Cited by 57 · see citing works

Exploring the impact of social axioms on firm reputation: a stakeholder perspective

West, B., Hillenbrand, C., Money, K., Ghobadian, A., & Ireland, R. D. (2016) · British Journal of Management · doi:10.1111/1467-8551.12153 · Cited by 40 · see citing works

Corporate social responsibility and financial inclusion: Evaluating the moderating effect of income

Singh, K., Misra, M., & Yadav, J. (2021) · Managerial and Decision Economics · doi:10.1002/mde.3306 · Cited by 37 · see citing works

The Effect of Firm's Brand Reputation on Customer Loyalty and Customer Word of Mouth: The Mediating Role of Customer Satisfaction and Customer Trust

Barakat Ali, M. A. (2022) · International Business Research · doi:10.5539/ibr.v15n7p30 · Cited by 7 · see citing works