Wonneberger, Anke

Consumers' green involvement and the persuasive effects of emotional versus functional ads

Matthes, J., Wonneberger, A., & Schmuck, D. (2014) · Journal of Business Research

Environmental Sustainability in BusinessConsumer Behavior in Brand Consumption and Identification

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How much time do you spend online? Understanding and improving the accuracy of self-reported measures of internet use

Araujo, T., Wonneberger, A., Neijens, P., & de Vreese, C. (2017) · Communication Methods and Measures

Survey Methodology and NonresponseSurvey Sampling and Estimation Techniques

Cited by 237