Consumers' green involvement and the persuasive effects of emotional versus functional ads
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Each is checked against this paper’s own text: does it say what the citing paper says it does?
Attitudes toward ads is an essential predictor of the formation of attitudes toward brands.
“Because attitudes toward ads has emerged as an essential predictor of the formation of attitudes toward brands (e.g., Matthes, Wonneberger, and Schmuck 2014; Hartmann and Apaolaza-Ib a ~ nez 2012; Tucker et al. 2012)”
From Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising (2018) · cites this paper as Matthes, Wonneberger, and Schmuck 2014
Cites
Sustainable food consumption: Exploring the consumer “attitude–behavioral intention” gap
Vermeir, I., & Verbeke, W. (2006) · Journal of Agricultural and Environmental Ethics · doi:10.1007/s10806-005-5485-3 · Cited by 2,524 · see citing works
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
Mitchell, A. A., & Olson, J. C. (1981) · Journal of Marketing Research · doi:10.2307/3150973 · Cited by 1,472 · see citing works
Environmental Advertising Claims: A Preliminary Investigation
Kangun, N., Carlson, L., & Grove, S. J. (1991) · Journal of Public Policy & Marketing · doi:10.1177/074391569101000203 · Cited by 255 · see citing works
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Schmuck, D., Matthes, J., & Naderer, B. (2018) · Journal of Advertising · doi:10.1080/00913367.2018.1452652 · Cited by 485 · see citing works
Self-citationEffectiveness of Travel Social Media Influencers: A Case of Eco-Friendly Hotels
Kapoor, P. S., Balaji, M. S., Jiang, Y., & Jebarajakirthy, C. (2022) · Journal of Travel Research · doi:10.1177/00472875211019469 · Cited by 185 · see citing works
Chamberlin, L., & Boks, C. (2018) · Sustainability · doi:10.3390/su10062070 · Cited by 110 · see citing works
Rhee, E. S., & Jung, W. S. (2019) · Journal of Marketing Communications · doi:10.1080/13527266.2018.1461124 · Cited by 80 · see citing works
Neureiter, A., & Matthes, J. (2023) · International Journal of Advertising · doi:10.1080/02650487.2022.2076510 · Cited by 79 · see citing works
Self-citationHartmann, P., Apaolaza, V., & Eisend, M. (2016) · Journal of Advertising · doi:10.1080/00913367.2016.1190259 · Cited by 57 · see citing works
Perspectives: Advertising and climate change – Part of the problem or part of the solution?
Hartmann, P., Marcos, A., Castro, J., & Apaolaza, V. (2023) · International Journal of Advertising · doi:10.1080/02650487.2022.2140963 · Cited by 54 · see citing works
Increasing Advertising Literacy to Unveil Disinformation in Green Advertising
Naderer, B., & Opree, S. J. (2021) · Environmental Communication · doi:10.1080/17524032.2021.1919171 · Cited by 38 · see citing works
Do Consumers Understand What Different Green Claims Actually Mean? An Experimental Approach in Italy
Iovino, R., Testa, F., & Iraldo, F. (2024) · Journal of Advertising · doi:10.1080/00913367.2023.2175279 · Cited by 30 · see citing works
- Authors
- Matthes, J., Wonneberger, A., & Schmuck, D.
- Affiliations
- University of Vienna (AT)
- Corresponding author
- Matthes, Jörg
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 2014-09
- Volume
- 67
- Issue
- 9
- Pages
- 1885-1893
- ISSN
- 0148-2963 (ISSN-L)
- OpenAlex
- W2063687472
- Cited by
- 316
- References
- 3
- Citations by year
- 2026: 21 · 2025: 34 · 2024: 26 · 2023: 31 · 2022: 37 · 2021: 41 · 2020: 26 · 2019: 26 · 2018: 26 · 2017: 15 · 2016: 18 · 2015: 12 · 2014: 3
- FWCI
- 32.69
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Business Research (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Environmental Education and Sustainability
- Keywords
- green advertising, emotional advertising, brand attitude, consumer attitudes toward advertising, green purchase behavior, persuasiveness
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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