Sprott, David

The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale

Sprott, D., Czellar, S., & Spangenberg, E. (2009) · Journal of Marketing Research

Consumer Behavior in Brand Consumption and IdentificationConsumer Perception and Purchasing Behavior

Cited by 850

Unit prices on retail shelf labels: an assessment of information prominence

Miyazaki, A. D., Sprott, D. E., & Manning, K. C. (2000) · Journal of Retailing

Consumer Market Behavior and PricingConsumer Retail Behavior Studies

Cited by 83