Leblanc, Gaston
Université de Moncton
2 papers on CoChat
Most cited papers
- Verified
Corporate image and corporate reputation in customers’ retention decisions in services
Nguyen, N., & Leblanc, G. (2001) · Journal of Retailing and Consumer Services
Customer Service Quality and LoyaltyCorporate Identity and Reputation
Cited by 1,072
- Verified
The mediating role of corporate image on customers’ retention decisions: an investigation in financial services
Nguyen, N., & LeBlanc, G. (1998) · International Journal of Bank Marketing
Customer Service Quality and LoyaltyConsumer Behavior and Marketing Influence
Cited by 369
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