Corporate image and corporate reputation in customers’ retention decisions in services
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In services, perceptions of corporate reputation and image influence customer commitment and loyalty.
“In case of services, the perceptions of corporate reputation and image influence customer commitment and loyalty (Nguyen and LeBlanc 2001).”
From Health insurance policy renewal: an exploration of reputation, performance, and affect to understand customer inertia (2022) · cites this paper as Nguyen and LeBlanc 2001
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- Authors
- Nguyen, N., & Leblanc, G.
- Affiliations
- Université de Moncton (CA)
- Corresponding author
- Nguyen, Nha
- Venue
- Journal of Retailing and Consumer Services
- Publisher
- Elsevier BV
- Published
- 2001-07
- Volume
- 8
- Issue
- 4
- Pages
- 227-236
- ISSN
- 0969-6989 (ISSN-L)
- OpenAlex
- W2033971030
- Cited by
- 1,072
- References
- 62
- Citations by year
- 2026: 29 · 2025: 45 · 2024: 48 · 2023: 69 · 2022: 53 · 2021: 84 · 2020: 71 · 2019: 74 · 2018: 70 · 2017: 51 · 2016: 56 · 2015: 67 · 2014: 71 · 2013: 61 · 2012: 50
- FWCI
- 8.50
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Retailing and Consumer Services (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Identity and Reputation
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Keywords
- corporate image, corporate reputation, customer retention, customer loyalty, service sector, retail trade, business students, interaction effects
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