Homburg, Christian

Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement

Homburg, C., Stierl, M., & Bornemann, T. (2013) · Journal of Marketing

Corporate Social Responsibility ReportingCustomer Service Quality and Loyalty

Cited by 427

What Drives Key Informant Accuracy?

Homburg, C., Klarmann, M., Reimann, M., & Schilke, O. (2012) · Journal of Marketing Research

Survey Methodology and NonresponseBusiness Strategies and Management Research

Cited by 276

Measuring and Managing Consumer Sentiment in an Online Community Environment

Homburg, C., Ehm, L., & Artz, M. (2015) · Journal of Marketing Research

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 196

Patient empowerment: A cross-disease exploration of antecedents and consequences

Prigge, J.-K., Dietz, B., Homburg, C., Hoyer, W. D., & Burton, J. L. (2015) · International Journal of Research in Marketing

Medication Adherence and CompliancePatient-Provider Communication in Healthcare

Cited by 80