Kamakura, Wagner A.

Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics

Mittal, V., & Kamakura, W. A. (2001) · Journal of Marketing Research

Customer Service Quality and LoyaltyConsumer Behavior and Marketing Influence

Cited by 2,256

A Probabilistic Choice Model for Market Segmentation and Elasticity Structure

Kamakura, W. A., & Russell, G. J. (1989) · Journal of Marketing Research

Consumer Market Behavior and PricingEconomics of Agriculture and Food Markets

Cited by 1,348

Market Segmentation

Wedel, M., & Kamakura, W. A. (2000) · International Series in Quantitative Marketing

Customer churn and segmentationConsumer Market Behavior and Pricing

Cited by 782

Defection detection: measuring and understanding the predictive accuracy of customer churn models

Neslin, S. A., Gupta, S., Kamakura, W., Lu, J., & Mason, C. H. (2006) · Journal of Marketing Research

Customer churn and segmentationCustomer Service Quality and Loyalty

Cited by 574

Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction

Kamakura, W. A., Wedel, M., de Rosa, F., & Mazzon, J. A. (2003) · International Journal of Research in Marketing

Customer churn and segmentationCustomer Service Quality and Loyalty

Cited by 336

Applying latent trait analysis in the evaluation of prospects for cross-selling of financial services

Kamakura, W. A., Ramaswami, S. N., & Srivastava, R. K. (1991) · International Journal of Research in Marketing

Customer churn and segmentationCustomer Service Quality and Loyalty

Cited by 240

Choice Models and Customer Relationship Management

Kamakura, W., Mela, C. F., Ansari, A., Bodapati, A., Fader, P., Iyengar, R., Naik, P., Neslin, S., Sun, B., Verhoef, P. C., et al. (2005) · Marketing Letters

Customer churn and segmentationCustomer Service Quality and Loyalty

Cited by 178

Viewer Preference Segmentation and Viewing Choice Models for Network Television

Rust, R. T., Kamakura, W. A., & Alpert, M. I. (1992) · Journal of Advertising

Media and Digital CommunicationConsumer Market Behavior and Pricing

Cited by 87