Rahman, Muhammad Sabbir

The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers’ engagement

Rahman, M. S., Bag, S., Hossain, M. A., Abdel Fattah, F. A. M., Gani, M. O., & Rana, N. P. (2023) · Journal of Retailing and Consumer Services

AI in Service InteractionsConsumer Retail Behavior Studies

Cited by 170

M-payment adoption for bottom of pyramid segment: an empirical investigation

Hussain, M., Mollik, A. T., Johns, R., & Rahman, M. S. (2019) · International Journal of Bank Marketing

Technology Adoption and User BehaviourHealth, Technology, Consumer Behavior

Cited by 147

Does marketing analytics capability boost firms’ competitive marketing performance in data-rich business environment?

Rahman, M. S., Hossain, M. A., & Abdel Fattah, F. A. M. (2022) · Journal of Enterprise Information Management

Big Data and Business IntelligenceCompetitive and Knowledge Intelligence

Cited by 74

The Role of 3S in Big Data Quality: A Perspective on Operational Performance Indicators Using an Integrated Approach

Verma, P., Kumar, V., Mittal, A., Rathore, B., Jha, A., & Rahman, M. S. (2023) · The TQM Journal

Big Data and Business IntelligenceData Quality and Management

Cited by 35