The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers’ engagement

Perceived usefulness, perceived ease of use, and user acceptance of information technology

Davis, F. D. (1989) · MIS Quarterly · doi:10.2307/249008 · Cited by 68,483 · see citing works

Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models

Preacher, K. J., & Hayes, A. F. (2008) · Behavior Research Methods · doi:10.3758/brm.40.3.879 · Cited by 34,117 · see citing works

Research Methods for Business: A Skill-Building Approach

Mann, S. (2013) · Leadership & Organization Development Journal · doi:10.1108/lodj-06-2013-0079 · Cited by 17,032 · see citing works

Toward a knowledge-based theory of the firm

Grant, R. M. (1996) · Strategic Management Journal · doi:10.1002/smj.4250171110 · Cited by 16,157 · see citing works

Qualitative Interviewing: The Art of Hearing Data

Brooks, F. B., Rubin, H. J., & Rubin, I. S. (1996) · Modern Language Journal · doi:10.2307/329757 · Cited by 11,122 · see citing works

The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun

Holbrook, M. B., & Hirschman, E. C. (1982) · Journal of Consumer Research · doi:10.1086/208906 · Cited by 8,275 · see citing works

Consumers and Their Brands: Developing Relationship Theory in Consumer Research

Fournier, S. (1998) · Journal of Consumer Research · doi:10.1086/209515 · Cited by 7,542 · see citing works

Untitled work

(1974) · Medical Entomology and Zoology · Cited by 7,295 · see citing works

The Capabilities of Market-Driven Organizations

Day, G. S. (1994) · Journal of Marketing · doi:10.1177/002224299405800404 · Cited by 6,534 · see citing works

Building Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research

Fiss, P. C. (2011) · Academy of Management Journal · doi:10.5465/amj.2011.60263120 · Cited by 5,930 · see citing works

Understanding customer experience throughout the customer journey

Lemon, K. N., & Verhoef, P. C. (2016) · Journal of Marketing · doi:10.1509/jm.15.0420 · Cited by 5,765 · see citing works

Research Methods for Business Students

(2000) · Qualitative Market Research An International Journal · doi:10.1108/qmr.2000.3.4.215.2 · Cited by 5,631 · see citing works

Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

Dwivedi, Y. K., Hughes, L., Ismagilova, E., Aarts, G., Coombs, C., Crick, T., Duan, Y., Dwivedi, R., Edwards, J., Eirug, A., et al. (2021) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2019.08.002 · Cited by 4,611 · see citing works

Market Orientation and the Learning Organization

Slater, S. F., & Narver, J. C. (1995) · Journal of Marketing · doi:10.2307/1252120 · Cited by 4,377 · see citing works

Customer Engagement

Brodie, R. J., Hollebeek, L. D., Jurić, B., & Ilić, A. (2011) · Journal of Service Research · doi:10.1177/1094670511411703 · Cited by 4,036 · see citing works

Handbook of Partial Least Squares

Vinzi, V. E., Chin, W. W., Henseler, J., & Wang, H. (2010) · Springer eBooks · doi:10.1007/978-3-540-32827-8 · Cited by 3,850 · see citing works

Customer engagement behavior: Theoretical foundations and research directions

van Doorn, J., Lemon, K. N., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010) · Journal of Service Research · doi:10.1177/1094670510375599 · Cited by 3,536 · see citing works

Technology Readiness Index (Tri): A Multiple-Item Scale to Measure Readiness to Embrace New Technologies

Parasuraman, A. (2000) · Journal of Service Research · doi:10.1177/109467050024001 · Cited by 3,328 · see citing works

Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

Hollebeek, L. D., Glynn, M. S., & Brodie, R. J. (2014) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2013.12.002 · Cited by 3,276 · see citing works

Shaping Agility through Digital Options: Reconceptualizing the Role of Information Technology in Contemporary Firms1

Sambamurthy, V., Bharadwaj, A. S., & Grover (2003) · MIS Quarterly · doi:10.2307/30036530 · Cited by 3,238 · see citing works

The effects of leader and follower emotional intelligence on performance and attitude

Wong, C., & Law, K. S. (2002) · The Leadership Quarterly · doi:10.1016/s1048-9843(02)00099-1 · Cited by 3,237 · see citing works

Customer experience creation: Determinants, dynamics and management strategies

Verhoef, P. C., Lemon, K. N., Parasuraman, A., Roggeveen, A., Tsiros, M., & Schlesinger, L. A. (2009) · Journal of Retailing · doi:10.1016/j.jretai.2008.11.001 · Cited by 3,140 · see citing works

A brief history of artificial intelligence: On the past, present, and future of artificial intelligence

Haenlein, M., & Kaplan, A. (2019) · California Management Review · doi:10.1177/0008125619864925 · Cited by 2,655 · see citing works

Unified Theory of Acceptance and Use of Technology: A Synthesis and the Road Ahead

University of Arkansas, Venkatesh, V., Thong, J., Hong Kong University of Science and Technology, Xu, X., & The Hong Kong Polytechnic University (2016) · Journal of the Association for Information Systems · doi:10.17705/1jais.00428 · Cited by 2,513 · see citing works

A strategic framework for artificial intelligence in marketing

Huang, M.-H., & Rust, R. T. (2021) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-020-00749-9 · Cited by 2,059 · see citing works

Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding

Holt, D. B. (2002) · Journal of Consumer Research · doi:10.1086/339922 · Cited by 1,967 · see citing works

The Elephant in the Room: Evaluating the Predictive Performance of Partial Least Squares (PLS) Path Models

Galit Shmueli, A., Ray, S., Estrada, J. M. V., & Chatla, S. B. (2015) · Journal of Business Research · doi:10.1016/j.jbusres.2016.03.049 · Cited by 1,904 · see citing works

Measuring Experience Economy Concepts: Tourism Applications

Oh, H., Fiore, A. M., & Jeoung, M. (2007) · Journal of Travel Research · doi:10.1177/0047287507304039 · Cited by 1,880 · see citing works

Customer engagement: the construct, antecedents, and consequences

Pansari, A., & Kumar, V. (2016) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-016-0485-6 · Cited by 1,861 · see citing works

Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior

Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. K. (2016) · Journal of Business Research · doi:10.1016/j.jbusres.2016.04.181 · Cited by 1,664 · see citing works

Store atmosphere and purchasing behavior

Donovan, R. J. (1994) · Journal of Retailing · doi:10.1016/0022-4359(94)90037-x · Cited by 1,652 · see citing works

Atmospheric qualities of online retailing

Eroglu, S. A., Machleit, K. A., & Davis, L. M. (2001) · Journal of Business Research · doi:10.1016/s0148-2963(99)00087-9 · Cited by 1,587 · see citing works

Exploring customer brand engagement: definition and themes

Hollebeek, L. D. (2011) · Journal of Strategic Marketing · doi:10.1080/0965254x.2011.599493 · Cited by 1,389 · see citing works

Stimulus‐Organism‐Response Reconsidered: An Evolutionary Step in Modeling (Consumer) Behavior

Jacoby, J. (2002) · Journal of Consumer Psychology · doi:10.1207/s15327663jcp1201_05 · Cited by 1,135 · see citing works

Empirical Research in Information Systems: The Practice of Relevance1

Benbasat, I., & Zmud, R. W. (1999) · MIS Quarterly · doi:10.2307/249403 · Cited by 1,120 · see citing works

I, Chatbot: Modeling the determinants of users’ satisfaction and continuance intention of AI-powered service agents

Ashfaq, M., Yun, J., Yu, S., & Loureiro, S. M. C. (2020) · Telematics and Informatics · doi:10.1016/j.tele.2020.101473 · Cited by 1,100 · see citing works

Perceived quality, emotions, and behavioral intentions: Application of an extended Mehrabian–Russell model to restaurants

Jang, S. S., & Namkung, Y. (2008) · Journal of Business Research · doi:10.1016/j.jbusres.2008.01.038 · Cited by 1,091 · see citing works

Marketing survey research best practices: evidence and recommendations from a review of JAMS articles

Hulland, J., Baumgartner, H., & Smith, K. M. (2018) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-017-0532-y · Cited by 1,067 · see citing works

Structural Equation Modeling in Marketing: Some Practical Reminders

Chin, W. W., Peterson, R. A., & Brown, S. P. (2008) · The Journal of Marketing Theory and Practice · doi:10.2753/mtp1069-6679160402 · Cited by 1,044 · see citing works

Chatbot e-service and customer satisfaction regarding luxury brands

Chung, M., Ko, E., Joung, H., & Kim, S. J. (2018) · Journal of Business Research · doi:10.1016/j.jbusres.2018.10.004 · Cited by 1,005 · see citing works

Co-creating value for luxury brands

Tynan, C., Mckechnie, S. A., & Chhuon, C. (2009) · Journal of Business Research · doi:10.1016/j.jbusres.2009.10.012 · Cited by 964 · see citing works

Rethinking Partial Least Squares Path Modeling: In Praise of Simple Methods

Rigdon, E. E. (2012) · Long Range Planning · doi:10.1016/j.lrp.2012.09.010 · Cited by 915 · see citing works

Integrating technology readiness into technology acceptance: The TRAM model

Lin, C., Shih, H., & Sher, P. J.-H. (2007) · Psychology and Marketing · doi:10.1002/mar.20177 · Cited by 891 · see citing works

Qualitative Comparative Analysis using Fuzzy Sets (fsQCA)

Ragin, C. C. (2009) · Configurational Comparative Methods: Qualitative Comparative Analysis (QCA) and Related Techniques · doi:10.4135/9781452226569.n5 · Cited by 890 · see citing works

A multi‐method investigation of consumer motivations in impulse buying behavior

Hausman, A. V. (2000) · Journal of Consumer Marketing · doi:10.1108/07363760010341045 · Cited by 856 · see citing works

Methods of Social Movement Research

Klandermans, B., & Staggenborg, S. (2002) · Cited by 837 · see citing works

Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing

Kumar, V., Rajan, B., Venkatesan, R., & Lecinski, J. (2019) · California Management Review · doi:10.1177/0008125619859317 · Cited by 797 · see citing works

Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak

Pantano, E., Pizzi, G., Scarpi, D., & Dennis, C. (2020) · Journal of Business Research · doi:10.1016/j.jbusres.2020.05.036 · Cited by 793 · see citing works

The Quest for Artificial Intelligence

Nilsson, N. J. (2009) · Cambridge University Press eBooks · doi:10.1017/cbo9780511819346 · Cited by 792 · see citing works

Practicing Safe Computing: A Multimethod Empirical Examination of Home Computer User Security Behavioral Intentions1

Anderson, C. L., & Agarwal (2010) · MIS Quarterly · doi:10.2307/25750694 · Cited by 721 · see citing works

Tourists’ intention to visit a destination: The role of augmented reality (AR) application for a heritage site

Chung, N., Han, H. S., & Joun, Y. (2015) · Computers in Human Behavior · doi:10.1016/j.chb.2015.02.068 · Cited by 657 · see citing works

A critical look at the use of SEM in international business research

Richter, N., Sinkovics, R. R., Ringle, C. M., & Schlaegel, C. (2016) · International Marketing Review · doi:10.1108/imr-04-2014-0148 · Cited by 643 · see citing works

The evolving role of artificial intelligence in marketing: A review and research agenda

Vlačić, B., Corbo, L., Silva, S. C. L. D. C. E., & Dabić, M. (2021) · Journal of Business Research · doi:10.1016/j.jbusres.2021.01.055 · Cited by 626 · see citing works

Perceptions of perceptual symbols

Barsalou, L. W. (1999) · Behavioral and Brain Sciences · doi:10.1017/s0140525x99532147 · Cited by 620 · see citing works

Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response

Kamboj, S., Sarmah, B., Gupta, S., & Dwivedi, Y. (2018) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2017.12.001 · Cited by 591 · see citing works

Consuming luxury brands: The relevance of the ‘Rarity Principle’

Phau, I., & Prendergast, G. (2000) · Journal of Brand Management · doi:10.1057/palgrave.bm.2540013 · Cited by 583 · see citing works

Artificial Intelligence and Marketing: Pitfalls and Opportunities

Bruyn, A. D., Viswanathan, V., Beh, Y. S., Brock, J. K., & von Wangenheim, F. (2020) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2020.04.007 · Cited by 571 · see citing works

The anatomy of the luxury fashion brand

Fionda, A. M., & Moore, C. M. (2009) · Journal of Brand Management · doi:10.1057/bm.2008.45 · Cited by 563 · see citing works

The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm

Islam, J. U., & Rahman, Z. (2017) · Telematics and Informatics · doi:10.1016/j.tele.2017.01.004 · Cited by 555 · see citing works

From data to action: How marketers can leverage AI

Campbell, C., Sands, S., Ferraro, C., Tsao, H., & Mavrommatis, A. (2019) · Business Horizons · doi:10.1016/j.bushor.2019.12.002 · Cited by 549 · see citing works

Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience

Petit, O., Velasco, C., & Spence, C. J. (2018) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2018.07.004 · Cited by 535 · see citing works

The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view

Nath, P., Subramanian, N., & Ramanathan, R. (2008) · Industrial Marketing Management · doi:10.1016/j.indmarman.2008.09.001 · Cited by 511 · see citing works

The Marketing of Luxury Goods: An exploratory study – three conceptual dimensions

Vickers, J. S., & Renand, F. (2003) · The Marketing Review · doi:10.1362/146934703771910071 · Cited by 498 · see citing works

Toward Improving the Relevance of Information Systems Research to Practice: The Role of Applicability Checks1

Rosemann, M., & Vessey, I. (2008) · MIS Quarterly · doi:10.2307/25148826 · Cited by 471 · see citing works

Shopping intention at AI-powered automated retail stores (AIPARS)

Pillai, R., Sivathanu, B., & Dwivedi, Y. K. (2020) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2020.102207 · Cited by 471 · see citing works

Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization

Kim, Y. J., & Han, J. (2014) · Computers in Human Behavior · doi:10.1016/j.chb.2014.01.015 · Cited by 454 · see citing works

Customer–brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts

Cheng, Y., & Jiang, H. (2021) · Journal of Product & Brand Management · doi:10.1108/jpbm-05-2020-2907 · Cited by 439 · see citing works

Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries

Dubois, B., Czellar, S., & Laurent, G. (2005) · Marketing Letters · doi:10.1007/s11002-005-2172-0 · Cited by 419 · see citing works

Multisensory design: Reaching out to touch the consumer

Spence, C. J., & Gallace, A. (2011) · Psychology and Marketing · doi:10.1002/mar.20392 · Cited by 416 · see citing works

Explain the intention to use smartphones for mobile shopping

Agrebi, S., & Jallais, J. (2014) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2014.09.003 · Cited by 414 · see citing works

IBM Watson, heal thyself: How IBM overpromised and underdelivered on AI health care

Strickland, E. (2019) · IEEE Spectrum · doi:10.1109/mspec.2019.8678513 · Cited by 402 · see citing works

From experiential psychology to consumer experience

Schmitt, B. H., Brakus, J. J., & Zarantonello, L. (2014) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2014.09.001 · Cited by 400 · see citing works

Aesthetics and the online shopping environment: Understanding consumer responses.

Wang, Y. J., Minor, M. S., & Wei, J. (2011) · Journal of Retailing · doi:10.1016/j.jretai.2010.09.002 · Cited by 390 · see citing works

Engaging and retaining customers with AI and employee service

Prentice, C., & Nguyen, M. (2020) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2020.102186 · Cited by 388 · see citing works

Alexa, do voice assistants influence consumer brand engagement? – Examining the role of AI powered voice assistants in influencing consumer brand engagement

McLean, G., Osei-Frimpong, K., & Barhorst, J. B. (2020) · Journal of Business Research · doi:10.1016/j.jbusres.2020.11.045 · Cited by 381 · see citing works

Sales profession and professionals in the age of digitization and artificial intelligence technologies: concepts, priorities, and questions

Singh, J., Flaherty, K. E., Sohi, R. S., Deeter‐Schmelz, D. R., Habel, J., Meunier‐FitzHugh, K. L., Malshe, A., Mullins, R. R., & Onyemah, V. (2019) · Journal of Personal Selling and Sales Management · doi:10.1080/08853134.2018.1557525 · Cited by 366 · see citing works

New luxury brand positioning and the emergence of Masstige brands

Truong, Y., McColl, R., & Kitchen, P. J. (2009) · Journal of Brand Management · doi:10.1057/bm.2009.1 · Cited by 360 · see citing works

The impact of artificial intelligence and employee service quality on customer satisfaction and loyalty

Prentice, C., Lopes, S. D., & Wang, X. (2020) · Journal of Hospitality Marketing & Management · doi:10.1080/19368623.2020.1722304 · Cited by 359 · see citing works

Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms

Gulfraz, M. B., Sufyan, M., Mustak, M., Salminen, J. O., & Srivastava, D. (2022) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2022.103000 · Cited by 344 · see citing works

Linking consumer perception to preference of retail stores: an empirical assessment of the multi-attributes of store image

Thang, D. C., & Tan, B. L. B. (2003) · Journal of Retailing and Consumer Services · doi:10.1016/s0969-6989(02)00006-1 · Cited by 340 · see citing works

Customer information resources advantage, marketing strategy and business performance: A market resources based view

Varadarajan, R. (2020) · Industrial Marketing Management · doi:10.1016/j.indmarman.2020.03.003 · Cited by 331 · see citing works

Application of the Stimuli-Organism-Response (S-O-R) Framework to Online Shopping Behavior

Chen, P., & Kim, Y. G. (2014) · Journal of Internet Commerce · doi:10.1080/15332861.2014.944437 · Cited by 327 · see citing works

The broad embrace of luxury: Hedonic potential as a driver of brand extendibility

Hagtvedt, H., & Patrick, V. M. (2009) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2009.05.007 · Cited by 316 · see citing works

A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention

Park, J., Hyun, H., & Thavisay, T. (2020) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2020.102272 · Cited by 315 · see citing works

Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison

Shukla, P. (2010) · Journal of World Business · doi:10.1016/j.jwb.2010.11.002 · Cited by 309 · see citing works

Conversational commerce: entering the next stage of AI-powered digital assistants

Balakrishnan, J., & Dwivedi, Y. K. (2024) · Annals of Operations Research · doi:10.1007/s10479-021-04049-5 · Cited by 301 · see citing works

Customer behavior in electronic commerce: The moderating effect of e-purchasing experience

Ortega, B. H., Martínez, J. J., & Martín, M. J. (2009) · Journal of Business Research · doi:10.1016/j.jbusres.2009.01.019 · Cited by 295 · see citing works

Reshaping the contexts of online customer engagement behavior via artificial intelligence: A conceptual framework

Perez‐Vega, R., Kaartemo, V., Lages, C. R., Razavi, N. B., & Männistö, J. (2020) · Journal of Business Research · doi:10.1016/j.jbusres.2020.11.002 · Cited by 289 · see citing works

The dark side of AI-powered service interactions: exploring the process of co-destruction from the customer perspective

Castillo, D., Canhoto, A. I., & Said, E. (2020) · Service Industries Journal · doi:10.1080/02642069.2020.1787993 · Cited by 286 · see citing works

Brand and country-of-origin effect on consumers' decision to purchase luxury products

Godey, B., Pederzoli, D., Aiello, G., Donvito, R., Chan, P. Y. L., Oh, H., Singh, R. K., Skorobogatykh, I. I., Tsuchiya, J., & Weitz, B. (2011) · Journal of Business Research · doi:10.1016/j.jbusres.2011.10.012 · Cited by 284 · see citing works

Moments of luxury: Hedonic escapism as a luxury experience

Holmqvist, J., Ruiz, C. A. D., & Peñaloza, L. (2019) · Journal of Business Research · doi:10.1016/j.jbusres.2019.10.015 · Cited by 281 · see citing works

Digital Analytics: Modeling for Insights and New Methods

Gupta, S., Leszkiewicz, A., Kumar, V., Bijmolt, T. H. A., & Potapov, D. B. (2020) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2020.04.003 · Cited by 277 · see citing works

Forecasting artificial intelligence on online customer assistance: Evidence from chatbot patents analysis

Pantano, E., & Pizzi, G. (2020) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2020.102096 · Cited by 262 · see citing works

Consumer engagement via interactive artificial intelligence and mixed reality

Sung, E., Bae, S., Han, D. D., & Kwon, O. (2021) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2021.102382 · Cited by 259 · see citing works

Using Qualitative Comparative Analysis to Study Causal Order: Comment on Caren and Panofsky (2005)

Ragin, C. C., & Strand, S. I. (2008) · Sociological Methods & Research · doi:10.1177/0049124107313903 · Cited by 249 · see citing works

Marketing in a data-driven digital world: Implications for the role and scope of marketing

Shah, D., & Murthi, B. P. S. (2020) · Journal of Business Research · doi:10.1016/j.jbusres.2020.06.062 · Cited by 245 · see citing works

Antecedents of innovative performance: Findings from PLS-SEM and fuzzy sets (fsQCA)

Kaya, B., Abubakar, A. M., Behravesh, E., Yıldız, H., & Mert, İ. S. (2020) · Journal of Business Research · doi:10.1016/j.jbusres.2020.04.016 · Cited by 233 · see citing works

Attracting tourists to travel companies’ websites: the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention

-, S. M., Jayashree, S., Rezaei, S., Kasım, A., & Okumuş, F. (2016) · Current Issues in Tourism · doi:10.1080/13683500.2016.1200539 · Cited by 212 · see citing works

Consumer confidence and green purchase intention: An application of the stimulus-organism-response model

Han, M. S., Hampson, D. P., Wang, Y., & Wang, H. (2022) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2022.103061 · Cited by 196 · see citing works

Pursuing the concept of luxury: Introduction to the JBR Special Issue on “Luxury Marketing from Tradition to Innovation”

Chandon, J., Laurent, G., & Valette‐Florence, P. (2015) · Journal of Business Research · doi:10.1016/j.jbusres.2015.08.001 · Cited by 194 · see citing works

Playing seriously – How gamification and social cues influence bank customers to use gamified e-business applications

Rodrigues, L. F., Oliveira, A., & Costa, C. J. D. C. (2016) · Computers in Human Behavior · doi:10.1016/j.chb.2016.05.063 · Cited by 192 · see citing works

Digital humans in fashion: Will consumers interact?

Silva, E. S., & Bonetti, F. (2020) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2020.102430 · Cited by 185 · see citing works

Enhancing Customer Engagement Through Consciousness

Grewal, D., Roggeveen, A. L., Sisodia, R., & Nordfält, J. (2017) · Journal of Retailing · doi:10.1016/j.jretai.2016.12.001 · Cited by 183 · see citing works

The interplay of online shopping motivations and experiential factors on personalized e-commerce: A complexity theory approach

Pappas, I. O., Kourouthanassis, P. E., Giannakos, M. N., & Lekakos, G. D. (2016) · Telematics and Informatics · doi:10.1016/j.tele.2016.08.021 · Cited by 179 · see citing works

Consumer-based approach to customer engagement – The case of luxury brands

Prentice, C., & Loureiro, S. M. C. (2018) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2018.05.003 · Cited by 179 · see citing works

Satiation from sensory simulation: Evaluating foods decreases enjoyment of similar foods

Larson, J., Redden, J. P., & Elder, R. (2013) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2013.09.001 · Cited by 172 · see citing works

Asymmetric modeling of intention to purchase tourism weather insurance and loyalty

Olya, H., & Altınay, L. (2015) · Journal of Business Research · doi:10.1016/j.jbusres.2015.11.015 · Cited by 171 · see citing works

What does phygital really mean? A conceptual introduction to the phygital customer experience (PH-CX) framework

Batat, W. (2024) · Journal of Strategic Marketing · doi:10.1080/0965254x.2022.2059775 · Cited by 168 · see citing works

Recipes for achieving customer loyalty: A qualitative comparative analysis of the dimensions of customer experience

Peković, S., & Rolland, S. E. (2020) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2020.102171 · Cited by 161 · see citing works

Effects of experiential motivation and customer engagement on customer value creation: Analysis of psychological process in the experience-based retail environment

An, M., & Han, S.-L. (2020) · Journal of Business Research · doi:10.1016/j.jbusres.2020.02.044 · Cited by 149 · see citing works

Exploring customer experience, commitment, and engagement behaviours

Roy, S. K., Gruner, R. L., & Guo, J. (2020) · Journal of Strategic Marketing · doi:10.1080/0965254x.2019.1642937 · Cited by 149 · see citing works

Immersive Digital Tourism: The Role of Multisensory Cues in Digital Museum Experiences

Guo, K., Fan, A., Lehto, X. Y., & Day, J. (2021) · Journal of Hospitality & Tourism Research · doi:10.1177/10963480211030319 · Cited by 147 · see citing works

Transactional quality, relational quality, and consumer e-loyalty: Evidence from SEM and fsQCA

Fang, J., Shao, Y., & Wen, C. (2016) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2016.08.006 · Cited by 137 · see citing works

Consumer Acceptance of the Use of Artificial Intelligence in Online Shopping: Evidence From Hungary

Nagy, S., & Hajdú, N. (2021) · Amfiteatru Economic · doi:10.24818/ea/2021/56/155 · Cited by 135 · see citing works

A PLS-SEM approach to understanding E-SQ, E-Satisfaction and E-Loyalty for fashion E-Retailers in Spain

Rodríguez, P. G., Villarreal, R., Valiño, P. C., & Blozis, S. A. (2020) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2020.102201 · Cited by 134 · see citing works

How smart experiences build service loyalty: The importance of consumer love for smart voice assistants

Ortega, B. H., & Ferreira, I. (2021) · Psychology and Marketing · doi:10.1002/mar.21497 · Cited by 134 · see citing works

The influence of culture, emotions, intangibility, and atmospheric cues on online behavior

Mazaheri, E., Richard, M., Laroche, M., & Ueltschy, L. C. (2014) · Journal of Business Research · doi:10.1016/j.jbusres.2013.05.011 · Cited by 125 · see citing works

Fuzzy Sets and Social Research

Ragin, C. C., & Pennings, P. (2005) · Sociological Methods & Research · doi:10.1177/0049124105274499 · Cited by 125 · see citing works

The allure of luxury brands’ social media activities: a uses and gratifications perspective

Athwal, N., Istanbulluoglu, D., & McCormack, S. E. (2018) · Information Technology and People · doi:10.1108/itp-01-2018-0017 · Cited by 119 · see citing works

How price display influences consumer luxury perceptions

Parguel, B., Delécolle, T., & Valette‐Florence, P. (2015) · Journal of Business Research · doi:10.1016/j.jbusres.2015.08.006 · Cited by 116 · see citing works

Effects of Online Shopping Values and Website Cues on Purchase Behaviour: A Study Using S–O–R Framework

Prashar, S., Vijay, T. S., & Parsad, C. (2017) · Vikalpa The Journal for Decision Makers · doi:10.1177/0256090916686681 · Cited by 116 · see citing works

Luxury brand strategies and customer experiences: Contributions to theory and practice

Ko, E., Phau, I., & Aiello, G. (2016) · Journal of Business Research · doi:10.1016/j.jbusres.2016.04.170 · Cited by 113 · see citing works

Impact of Digital Assistant Attributes on Millennials’ Purchasing Intentions: A Multi-Group Analysis using PLS-SEM, Artificial Neural Network and fsQCA

Sharma, M., Joshi, S., Luthra, S., & Kumar, A., V (2022) · Information Systems Frontiers · doi:10.1007/s10796-022-10339-5 · Cited by 104 · see citing works

Examining the Relationship between Social Media Analytics Practices and Business Performance in the Indian Retail and IT Industries: The Mediation Role of Customer Engagement

Garg, P., Gupta, B., Dzever, S., Sivarajah, U., & Kumar, P. V. (2020) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2020.102069 · Cited by 103 · see citing works

Making sense of text: artificial intelligence-enabled content analysis

Lee, L. W., Dabirian, A., McCarthy, I. P., & Kietzmann, J. (2020) · European Journal of Marketing · doi:10.1108/ejm-02-2019-0219 · Cited by 103 · see citing works

Externalised vs. internalised consumption of luxury goods: propositions and implications for luxury retail marketing

Amatulli, C., & Guido, G. (2012) · The International Review of Retail Distribution and Consumer Research · doi:10.1080/09593969.2011.652647 · Cited by 101 · see citing works

Does Emotional Intelligence of Online Shoppers Affect Their Shopping Behavior? From a Cognitive-Affective-Conative Framework Perspective

Lim, S. H., & Kim, D. J. (2020) · International Journal of Human-Computer Interaction · doi:10.1080/10447318.2020.1739882 · Cited by 100 · see citing works

Borderless Media: Rethinking International Marketing

Sheth, J. N. (2020) · Journal of International Marketing · doi:10.1177/1069031x19897044 · Cited by 95 · see citing works

Online shopping experience in an emerging e‐retailing market: Towards a conceptual model

Izogo, E. E., & Jayawardhena, C. (2018) · Journal of Consumer Behaviour · doi:10.1002/cb.1715 · Cited by 94 · see citing works

The effects of customer equity drivers on loyalty across services industries and firms

Ou, Y., Verhoef, P. C., & Wiesel, T. (2016) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-016-0477-6 · Cited by 92 · see citing works

Assessing the influence of goal pursuit and emotional attachment on customer engagement behaviors

Li, D., & Han, X. (2020) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2020.102355 · Cited by 91 · see citing works

Why doesn't our value creation payoff: Unpacking customer analytics-driven value creation capability to sustain competitive advantage

Hossain, M. A., Akter, S., & Yanamandram, V. K. (2021) · Journal of Business Research · doi:10.1016/j.jbusres.2021.03.063 · Cited by 91 · see citing works

Perception is reality… How digital retail environments influence brand perceptions through presence

Cowan, K. L., Spielmann, N., Horn, E., & Griffart, C. (2020) · Journal of Business Research · doi:10.1016/j.jbusres.2020.09.058 · Cited by 88 · see citing works

Exploring the roles of self-concept and future memory at consumer events: the application of an extended Mehrabian–Russell model

Manthiou, A., Ayadi, K., Lee, S. A., Chiang, L. L., & Tang, L. R. (2016) · Journal of Travel & Tourism Marketing · doi:10.1080/10548408.2016.1208786 · Cited by 83 · see citing works

Revisiting Problem Gamblers’ Harsh Gaze on Casino Services: Applying Complexity Theory to Identify Exceptional Customers

Woodside, A. G., Prentice, C., & Larsen, A. (2014) · Psychology and Marketing · doi:10.1002/mar.20763 · Cited by 80 · see citing works

When a luxury brand bursts: Modelling the social media viral effects of negative stereotypes adoption leading to brand hate

Pantano, E. (2020) · Journal of Business Research · doi:10.1016/j.jbusres.2020.09.049 · Cited by 80 · see citing works

How luxury brands build customer-based brand equity through phygital experience

Hyun, H., Park, J., Hawkins, M. A., & Kim, D. (2022) · Journal of Strategic Marketing · doi:10.1080/0965254x.2022.2052937 · Cited by 78 · see citing works

Let's play: Me and my AI‐powered avatar as one team

Butt, A. H., Ahmad, H., Goraya, M. A. S., Akram, M. S., & Shafique, M. N. (2021) · Psychology and Marketing · doi:10.1002/mar.21487 · Cited by 77 · see citing works

Relational bonds, customer engagement, and service quality

Chang, C.-W., Huang, H.-C., Wang, S.-J., & Lee, H.-S. (2019) · Service Industries Journal · doi:10.1080/02642069.2019.1611784 · Cited by 75 · see citing works

Growth Opportunities for Brands During the COVID-19 Crisis

Knowles, J. (2020) · International Linear Collider · Cited by 74 · see citing works

To what extent luxury retailing can be smart?

Pantano, E., Passavanti, R., Priporas, C., & Verteramo, S. (2018) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2018.03.012 · Cited by 73 · see citing works

Advances in Luxury Brand Management

(2017) · Springer eBooks · doi:10.1007/978-3-319-51127-6 · Cited by 72 · see citing works

Drivers and outcomes of brand engagement in self-concept for luxury fashion brands

Nyadzayo, M. W., Johnson, L. W., & Rossi, M. (2020) · Journal of Fashion Marketing and Management · doi:10.1108/jfmm-05-2018-0070 · Cited by 72 · see citing works

Predicting future intentions of basketball spectators using SEM and fsQCA

Moreno, F. C., Prado‐Gascó, V., Hervás, J. C., Pomar, J. M. N., & Sanz, V. A. (2015) · Journal of Business Research · doi:10.1016/j.jbusres.2015.10.114 · Cited by 71 · see citing works

From Dataset to Qualitative Comparative Analysis (QCA)—Challenges and Tricky Points: A Research Note on Contrarian Case Analysis and Data Calibration

Russo, I., & Confente, I. (2018) · Australasian Marketing Journal (AMJ) · doi:10.1016/j.ausmj.2018.11.001 · Cited by 66 · see citing works

Can social media-based brand communities build brand relationships? Examining the effect of community engagement on brand love

Lee, C. T., & Hsieh, S. H. (2021) · Behavior and Information Technology · doi:10.1080/0144929x.2021.1872704 · Cited by 65 · see citing works

Research Handbook on Luxury Branding

Tse, D. K., & Hung, K. H. (2020) · Edward Elgar Publishing eBooks · doi:10.4337/9781786436351 · Cited by 62 · see citing works

Consumers’ luxury restaurant reservation session abandonment behavior during the COVID-19 pandemic: The influence of luxury restaurant attachment, emotional ambivalence, and luxury consumption goals

Peng, N., & Chen, A. H. (2021) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2021.102891 · Cited by 62 · see citing works

Applying the EEE customer mindset in luxury: reevaluating customer experience research and practice during and after corona

Klaus, P., & Manthiou, A. (2020) · Journal of service management · doi:10.1108/josm-05-2020-0159 · Cited by 59 · see citing works

Big data, machine learning, and artificial intelligence: a field guide for neurosurgeons

Raju, B., Jumah, F., Ashraf, O., Narayan, V., Gupta, G., Sun, H., Hilden, P., & Nanda, A. (2020) · Journal of neurosurgery · doi:10.3171/2020.5.jns201288 · Cited by 58 · see citing works

Engaging fashion consumers in social media: the case of luxury brands

Loureiro, S. M. C., Maximiano, M., & Panchapakesan, P. (2018) · International Journal of Fashion Design Technology and Education · doi:10.1080/17543266.2018.1431810 · Cited by 56 · see citing works

Exploring consumers’ subjective shopping experiences in directly operated luxury brand stores

Kauppinen‐Räisänen, H., Mühlbacher, H., & Taishoff, M. N. (2020) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2020.102251 · Cited by 49 · see citing works

Creating Multi-Sensory Experiences in Luxury Marketing

Wiedmann, K., Hennigs, N., Klarmann, C., & Behrens, S. H. (2013) · Marketing Review St Gallen · doi:10.1365/s11621-013-0300-4 · Cited by 48 · see citing works

The end of the world as we know it? The influence of online channels on the luxury customer experience

Klaus, P. (2020) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2020.102248 · Cited by 43 · see citing works

An Introduction to Mixed Methods Research

(2016) · doi:10.4135/9781473991712 · Cited by 43 · see citing works

Selling (Digital) Millennials

Serazio, M. (2013) · Television & New Media · doi:10.1177/1527476413491015 · Cited by 41 · see citing works

Identifying the drivers of luxury brand sales in emerging markets: An exploratory study

Sharma, A., Soni, M., Borah, S. B., & Saboo, A. R. (2020) · Journal of Business Research · doi:10.1016/j.jbusres.2020.02.009 · Cited by 41 · see citing works

Moments of care: How interpersonal interactions contribute to luxury experiences of healthcare consumers

Kreuzer, M., Cado, V., & Raïes, K. (2019) · Journal of Business Research · doi:10.1016/j.jbusres.2019.11.033 · Cited by 40 · see citing works

The Importance of the Service and Shopping Customer Experience in a Retail Environment

Roozen, I. T. M., & Ioannou-Katidis, P. (2019) · Journal of Relationship Marketing · doi:10.1080/15332667.2019.1619064 · Cited by 38 · see citing works

What matters most to ultra-high-net-worth individuals? Exploring the UHNWI luxury customer experience (ULCX)

Klaus, P. (2021) · Journal of Product & Brand Management · doi:10.1108/jpbm-10-2020-3164 · Cited by 38 · see citing works

How isolation leads to purchasing luxury brands: the moderating effects of COVID-19 anxiety and social capital

Thapa, S., án, F. G., & Paswan, A. K. (2022) · Journal of Product & Brand Management · doi:10.1108/jpbm-05-2021-3500 · Cited by 32 · see citing works

Sensory Factors and Consumer Behavior

Peck, J., & Childers, T. L. (2007) · Cited by 30 · see citing works

What drives Malaysian online fashion shopping? The mediating role of perceived value

Salem, S. F., & Alanadoly, A. B. (2021) · Journal of Global Fashion Marketing · doi:10.1080/20932685.2021.1978308 · Cited by 30 · see citing works

Luxury consumption amidst the COVID-19 pandemic

Kumar, P. (2022) · Marketing Intelligence & Planning · doi:10.1108/mip-02-2022-0081 · Cited by 26 · see citing works

TECHNOLOGY ACCEPTANCE MODEL TO MEASURE CUSTOMER'S INTEREST TO USE MOBILE BANKING

Widanengsih, E. (2021) · Journal of Industrial Engineering & Management Research · doi:10.7777/jiemar.v2i1.115 · Cited by 24 · see citing works

Does Consumer Promiscuity Influence Purchase Intent? The Role of Artificial Intelligence (AI), Change Seeking, and Pride

van Esch, P., & Cui, Y. G. (2021) · Journal of the Association for Consumer Research · doi:10.1086/714503 · Cited by 24 · see citing works

Identifying antecedent conditions for luxury brand purchase

Jin, S. T., Prentice, C., & Shao, W. (2021) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2021.102466 · Cited by 18 · see citing works

Brand equity effects on financial performance in Japanese fashion market: applying complexity theory via fsQCA

Miao, M., Go, I., Ikeda, K., et al. (2021) · Journal of Global Fashion Marketing · doi:10.1080/20932685.2021.1960581 · Cited by 18 · see citing works

Applied Artificial Intelligence in Business

Chan, L., Hogaboam, L., & Cao, R. (2022) · Applied innovation and technology management · doi:10.1007/978-3-031-05740-3 · Cited by 17 · see citing works

Avoidance behaviour towards using pirated software: testing a seven-component model on SME employees

Rahman, M. S., Hossain, M. A., Abdelfattah, F., & Mokter, A. M. I. (2021) · Information Technology and People · doi:10.1108/itp-12-2019-0621 · Cited by 16 · see citing works

The 2020 International Conference on Machine Learning and Big Data Analytics for IoT Security and Privacy

(2020) · Advances in intelligent systems and computing · doi:10.1007/978-3-030-62746-1 · Cited by 16 · see citing works

AI Technologies & Value Co-Creation in Luxury Context

Bassano, C., Barile, S., Saviano, M., Pietronudo, M. C., & Cosimato, S. (2020) · Hawaii International Conference on System Sciences (HICSS) · doi:10.24251/hicss.2020.199 · Cited by 13 · see citing works

How Mobile Touch Devices Foster Cognitive Offloading in the Elderly: The Effects of Input and Feedback

Jin, T., He, J., Wang, W., Wu, Z., & Gu, H. (2022) · International Journal of Human-Computer Interaction · doi:10.1080/10447318.2022.2148859 · Cited by 13 · see citing works

The effect of image search, social influence characteristics and anthropomorphism on purchase intention in mobile shopping

Won-Gu, K. I. M., & Hyeonsuk, P. A. R. K. (2020) · Journal of Industrial Distribution & Business · doi:10.13106/jidb.2020.vol11.no6.41 · Cited by 4 · see citing works

Developing Experience-Based Luxury Brand Equity in the Luxury Resorts Hotel Industry

Hung, J.-Y., Lin, F.-L., & Yang, W.-G. (2012) · RePEc: Research Papers in Economics · Cited by 2 · see citing works

From Google Gemini to OpenAI Q* (Q-Star): A Survey on Reshaping the Generative Artificial Intelligence (AI) Research Landscape

McIntosh, T. R., Susnjak, T., Liu, T., Watters, P., Xu, D., Liu, D., & Halgamuge, M. N. (2025) · Technologies · doi:10.3390/technologies13020051 · Cited by 102 · see citing works

Balancing identity diversity and product contexts: Understanding consumer trust in AI-enhanced chatbot services

Lu, Y., & Zhang, J. (2025) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2024.104205 · Cited by 44 · see citing works

How phygital customers’ experience transforms the retail banking sector? Examining customer engagement and patronage intentions

Kumar, J., Rana, S., Rani, G., & Rani, V. (2023) · Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness · doi:10.1108/cr-04-2023-0076 · Cited by 49 · see citing works

Engaging the customers through social mobile application experience

Zaheer, N., & Rizwan, M. (2022) · Business Review · doi:10.54784/1990-6587.1472

Customer engagement in the digital age: a review and research agenda.

Rasool, A., Shah, F., & Islam, J. (2020) · Current Opinion in Psychology · doi:10.1016/j.copsyc.2020.05.003 · Cited by 136 · see citing works

Digital customer engagement: A systematic literature review and research agenda

Srivastava, R., Gupta, P., Kumar, H., & Tuli, N. (2023) · Australian Journal of Management · doi:10.1177/03128962231177096 · Cited by 90 · see citing works

The Effect of Customer Experience Towards Engagement in Soco by Sociolla

Febilincia, S. D., & Nasution, R. A. (2020) · Jurnal Manajemen Teknologi · doi:10.12695/jmt.2020.19.3.3 · Cited by 1 · see citing works