Drolet, Aimee

Choice and self-expression: A cultural analysis of variety-seeking.

Kim, H. S., & Drolet, A. (2003) · Journal of Personality and Social Psychology

Cultural Differences and ValuesDecision-Making and Behavioral Economics

Cited by 300

How do people adhere to goals when willpower is low? The profits (and pitfalls) of strong habits.

Neal, D. T., Wood, W., & Drolet, A. (2013) · Journal of Personality and Social Psychology

Behavioral Health and InterventionsGrit, Self-Efficacy, and Motivation

Cited by 265

Recalling Mixed Emotions: Figure 1

Aaker, J., Drolet, A., & Griffin, D. (2008) · Journal of Consumer Research

Memory Processes and InfluencesEmotions and Moral Behavior

Cited by 153

Inherent Rule Variability in Consumer Choice: Changing Rules for Change's Sake

Drolet, A. (2002) · Journal of Consumer Research

Decision-Making and Behavioral EconomicsConsumer Market Behavior and Pricing

Cited by 109

Express Your Social Self: Cultural Differences in Choice of Brand-Name Versus Generic Products

Kim, H. S., & Drolet, A. (2009) · Personality and Social Psychology Bulletin

Consumer Behavior in Brand Consumption and IdentificationCultural Differences and Values

Cited by 48