Mittal, Vikas

Customer engagement behavior: Theoretical foundations and research directions

van Doorn, J., Lemon, K. N., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010) · Journal of Service Research

Digital Marketing and Social MediaCustomer Service Quality and Loyalty

Cited by 3,536

Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment

Chen, Y., Lee, J.-Y., Sridhar, S. (., Mittal, V., McCallister, K., & Singal, A. G. (2020) · Journal of Marketing

Health Promotion and Cardiovascular PreventionGlobal Cancer Incidence and Screening

Cited by 70

E-Service Quality: A Meta-Analytic Review

Blut, M., Chowdhry, N., Mittal, V., & Brock, C. (2015) · Journal of Retailing

Customer Service Quality and LoyaltyTechnology Adoption and User Behaviour

Cited by 65