McKee, Daryl O.
Louisiana State University
2 papers on CoChat
Most cited papers
- Verified
Strategic Adaptability and Firm Performance: A Market-Contingent Perspective
McKee, D. O., Varadarajan, P. R., & Pride, W. M. (1989) · Journal of Marketing
Innovation and Knowledge ManagementOrganizational Management and Leadership
Cited by 619
- Verified
Success-producer and failure-preventer marketing skills: A social learning theory interpretation
McKee, D. O., Conant, J. S., Varadarajan, P. R., & Mokwa, M. P. (1992) · Journal of the Academy of Marketing Science
Innovation and Knowledge ManagementMarketing and Advertising Strategies
Cited by 57
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