Strategic Adaptability and Firm Performance: A Market-Contingent Perspective
Abstract
The authors test the proposition that the effectiveness of a particular strategic orientation—reactor, defender, analyzer, and prospector—is contingent upon the dynamics of the market. In mildly volatile markets, analyzer organizations are found to outperform other organization strategy types. However, in more volatile markets, the strategy-performance alignment is less clearly determined by the market environment.
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Organizational fit theories underscore the necessity of coping with environmental change.
“Organizational fit theories, too, have underscored the necessity of coping with environmental change (McKee et al. 1989;Miles and Snow 1978).”
From The Negative Effects of Social Capital in Organizations: A Review and Extension (2017) · cites this paper as McKee et al. 1989
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Ganesh, J., Arnold, M. J., & Reynolds, K. E. (2000) · Journal of Marketing · doi:10.1509/jmkg.64.3.65.18028 · Cited by 1,305 · see citing works
Atuahene-Gima, K., & Ko, A. (2001) · Organization Science · doi:10.1287/orsc.12.1.54.10121 · Cited by 1,008 · see citing works
Qureshi, I., Fang, Y., Ramsey, E., McCole, P., Ibbotson, P., & Compeau, D. (2009) · European Journal of Information Systems · doi:10.1057/ejis.2009.15 · Cited by 262 · see citing works
Consumer Comfort in Service Relationships: Measurement and Importance
Spake, D. F., Beatty, S. E., Brockman, B. K., & Crutchfield, T. N. (2003) · Journal of Service Research · doi:10.1177/1094670503005004004 · Cited by 208 · see citing works
The Negative Effects of Social Capital in Organizations: A Review and Extension
Pillai, K. G., Hodgkinson, G. P., Kalyanaram, G., & Nair, S. R. (2017) · International Journal of Management Reviews · doi:10.1111/ijmr.12085 · Cited by 185 · see citing works
Eisingerich, A. B., & Bell, S. J. (2006) · Journal of Financial Services Marketing · doi:10.1057/palgrave.fsm.4760022 · Cited by 160 · see citing works
- Authors
- McKee, D. O., Varadarajan, P. R., & Pride, W. M.
- Affiliations
- Louisiana State University (US)
- Texas A&M University (US)
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1989-07
- Volume
- 53
- Issue
- 3
- Pages
- 21-35
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W4239564185
- Cited by
- 619
- References
- 0
- Citations by year
- 2026: 2 · 2025: 6 · 2024: 3 · 2023: 7 · 2022: 14 · 2021: 12 · 2020: 20 · 2019: 18 · 2018: 17 · 2017: 15 · 2016: 20 · 2015: 23 · 2014: 29 · 2013: 27 · 2012: 29
- FWCI
- 19.28
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Marketing (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
- Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Organizational Management and Leadership
- Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategies and Innovation
- Keywords
- strategic orientation, firm performance, market volatility, market dynamics, analyzer strategy, defender strategy, prospector strategy, strategic adaptability
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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