Spangenberg, Eric R.

Measuring the hedonic and utilitarian dimensions of consumer attitude

Voss, K. E., Spangenberg, E. R., & Grohmann, B. (2003) · Journal of Marketing Research

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing

Cited by 2,151

Development of a Scale to Measure Consumer Skepticism Toward Advertising

Obermiller, C., & Spangenberg, E. R. (1998) · Journal of Consumer Psychology

Marketing and Advertising StrategiesConsumer Behavior in Brand Consumption and Identification

Cited by 1,037

The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale

Sprott, D., Czellar, S., & Spangenberg, E. (2009) · Journal of Marketing Research

Consumer Behavior in Brand Consumption and IdentificationConsumer Perception and Purchasing Behavior

Cited by 850