Zhang, Yifei

Management and Science University

1 paper on CoChatORCID 0009-0007-4654-0431

Most cited papers

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Investigating the trust entities that influence consumers’ purchase intention in livestream e-commerce from trust transfer perspective: using analysis of SEM and fsQCA
Zhang, Y., Albattat, A., Rehman, A. U., & Azam, S. M. F. (2025) · Cogent Business & Management
Technology Adoption and User BehaviourConsumer Behavior and Marketing Influence
Cited by 6

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