Sivanathan, Niro

Protecting the self through consumption: Status goods as affirmational commodities

Sivanathan, N., & Pettit, N. C. (2010) · Journal of Experimental Social Psychology

Consumer Behavior in Brand Consumption and IdentificationConsumer Perception and Purchasing Behavior

Cited by 449

When the appeal of a dominant leader is greater than a prestige leader

Kakkar, H., & Sivanathan, N. (2017) · Proceedings of the National Academy of Sciences

Evolutionary Psychology and Human BehaviorSocial and Intergroup Psychology

Cited by 254

The promise and peril of self-affirmation in de-escalation of commitment

Sivanathan, N., Molden, D. C., Galinsky, A. D., & Ku, G. (2008) · Organizational Behavior and Human Decision Processes

Decision-Making and Behavioral EconomicsSocial and Intergroup Psychology

Cited by 123