Hao, Andy Wei

Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)

Paul, J., Lim, W. M., O’Cass, A., Hao, A. W., & Bresciani, S. (2021) · International Journal of Consumer Studies

Meta-analysis and systematic reviewsBusiness Strategies and Management Research

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How social presence influences consumer purchase intention in live video commerce: the mediating role of immersive experience and the moderating role of positive emotions

Huang, Z., Zhu, Y., Hao, A., & Deng, J. (2023) · Journal of Research in Interactive Marketing

Digital Marketing and Social MediaConsumer Retail Behavior Studies

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