Sarstedt, Marko

Convergent validity assessment of formatively measured constructs in PLS-SEM: On using single-item versus multi-item measures in redundancy analyses

Cheah, J.-H., Sarstedt, M., Ringle, C. M., Ramayah, T., & Ting, H. (2018) · International Journal of Contemporary Hospitality Management

Psychometric Methodologies and TestingBusiness Strategies and Management Research

Cited by 566

The combined use of symmetric and asymmetric approaches: partial least squares-structural equation modeling and fuzzy-set qualitative comparative analysis

Rasoolimanesh, S. M., Ringle, C. M., Sarstedt, M., & Olya, H. (2021) · International Journal of Contemporary Hospitality Management

Qualitative Comparative Analysis ResearchBusiness and Management Studies

Cited by 536

ESTIMATING MODERATING EFFECTS IN PLS-SEM AND PLSc-SEM: INTERACTION TERM GENERATION*DATA TREATMENT

Becker, J.-M., Ringle, C. M., & Sarstedt, M. (2018) · Journal of Applied Structural Equation Modeling

Psychometric Methodologies and TestingAdvanced Statistical Methods and Models

Cited by 375

Individual Psychological Ownership: Concepts, Evidence, and Implications for Research in Marketing

Jussila, I., Tarkiainen, A., Sarstedt, M., & Hair, J. F. (2015) · Journal of Marketing Theory and Practice

Consumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and Loyalty

Cited by 361

Using large language models to generate silicon samples in consumer and marketing research: Challenges, opportunities, and guidelines

Sarstedt, M., Adler, S. J., Rau, L., & Schmitt, B. (2024) · Psychology & Marketing

Survey Methodology and NonresponseAI in Service Interactions

Cited by 149

State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM): Methodological Extensions and Applications in the Social Sciences and Beyond

Radomir, L., Ciornea, R., Wang, H., Liu, Y., Ringle, C. M., & Sarstedt, M. (2023) · Springer Proceedings in Business and Economics

Psychometric Methodologies and TestingAdvanced Statistical Methods and Models

Cited by 26

Machine marketing: rethinking the customer in the age of generative AI

Sarstedt, M., Adler, S. J., & Imschloss, M. (2026) · Journal of Marketing Analytics

AI in Service InteractionsDigital Marketing and Social Media

Cited by 3

Your Next Respondent Might Be an LLM: Guidelines for Using Silicon Samples in Marketing Research

Sarstedt, M., Adler, S. J., Rau, L., & Schmitt, B. (2026) · NIM Marketing Intelligence Review

Survey Methodology and NonresponseAI in Service Interactions

Cited by 2