Parayitam, Satyanarayana

Understanding the Determinants of FinTech Adoption: Integrating UTAUT2 with Trust Theoretic Model

Amnas, M. B., Selvam, M., Raja, M., Santhoshkumar, S., & Parayitam, S. (2023) · Journal of Risk and Financial Management

Technology Adoption and User BehaviourFinTech, Crowdfunding, Digital Finance

Cited by 110

Unveiling FinTech adoption: an integrated approach of TAM and E-S-QUAL models for assessing the impact of service quality

Amnas, M. B., Selvam, M., & Parayitam, S. (2025) · South Asian Journal of Marketing

Technology Adoption and User BehaviourFinTech, Crowdfunding, Digital Finance

Cited by 8

Antecedents to Green Personal Care Product Purchase Intention Among Gen Z Consumers from India

Radhakrishnan, K., Krishnan, M. M., Parayitam, S., & Cristofaro, M. (2026) · Administrative Sciences

Environmental Sustainability in BusinessPro-Environmental Behavior and Attitudes

Cited by 0