Rausch, Theresa Maria

University of Bayreuth

2 papers on CoChatORCID 0000-0002-5476-4810

Most cited papers

Verified · note
Predicting online shopping cart abandonment with machine learning approaches
Rausch, T. M., Derra, N. D., & Wolf, L. (2022) · International Journal of Market Research
Customer churn and segmentationOnline Learning and Analytics
Cited by 36
Verified
Gotta buy 'em all Online shopping cart abandonment among new and existing customers
Rausch, T. M., & Brand, B. M. (2022) · International Journal of Electronic Business
Technology Adoption and User BehaviourConsumer Behavior and Marketing Influence
Cited by 15

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