Pham, Michel Tuan

Emotion and Rationality: A Critical Review and Interpretation of Empirical Evidence

Pham, M. T. (2007) · Review of General Psychology

Decision-Making and Behavioral EconomicsNeural and Behavioral Psychology Studies

Cited by 552

Rethinking Regulatory Engagement Theory

Pham, M. T., & Avnet, T. (2009) · Journal of Consumer Psychology

Behavioral Health and InterventionsConsumer Behavior in Brand Consumption and Identification

Cited by 118

Consumers’ Trust in Feelings as Information

Avnet, T., Pham, M. T., & Stephen, A. T. (2012) · Journal of Consumer Research

Decision-Making and Behavioral EconomicsConsumer Behavior and Marketing Influence

Cited by 110