Wiesel, Thorsten

Undervalued or overvalued customers: Capturing total customer engagement value

Kumar, V., Aksoy, L., Donkers, B., Venkatesan, R., Wiesel, T., & Tillmanns, S. (2010) · Journal of Service Research

Customer churn and segmentationCustomer Service Quality and Loyalty

Cited by 1,382

Dashboards as a Service: Why, What, How, and What Research Is Needed?

Pauwels, K., Ambler, T., Clark, B. H., LaPointe, P., Reibstein, D., Skiera, B., Wierenga, B., & Wiesel, T. (2009) · Journal of Service Research

Big Data and Business IntelligenceAccounting and Organizational Management

Cited by 257

Practice Prize Paper—Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression

Wiesel, T., Pauwels, K., & Arts, J. (2011) · Marketing Science

Marketing and Advertising StrategiesDigital Marketing and Social Media

Cited by 207