Newell, Stephen J.

The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands

Goldsmith, R. E., Lafferty, B. A., & Newell, S. J. (2000) · Journal of Advertising

Marketing and Advertising StrategiesConsumer Behavior in Brand Consumption and Identification

Cited by 1,301

The dual credibility model: The influence of corporate and endorser credibility on attitudes and purchase intentions

Lafferty, B. A., Goldsmith, R. E., & Newell, S. J. (2002) · Journal of Marketing Theory and Practice

Marketing and Advertising StrategiesDigital Marketing and Social Media

Cited by 467

The Effect of Misleading Environmental Claims on Consumer Perceptions of Advertisements

Newell, S. J., Goldsmith, R. E., & Banzhaf, E. J. (1998) · Journal of Marketing Theory and Practice

Environmental Sustainability in BusinessMarketing and Advertising Strategies

Cited by 202