Askegaard, Søren

The Glocalization of Youth Culture: The Global Youth Segment as Structures of Common Difference

Kjeldgaard, D., & Askegaard, S. (2006) · Journal of Consumer Research

Youth Culture and Social DynamicsGlobalization and Cultural Identity

Cited by 479

Postassimilationist Ethnic Consumer Research: Qualifications and Extensions

Askegaard, S., Arnould, E. J., & Kjeldgaard, D. (2005) · Journal of Consumer Research

Consumer Behavior in Brand Consumption and IdentificationConsumer Behavior and Market Dynamics

Cited by 405

Glocal Yoga: Re-Appropriation in the Indian Consumptionscape

Askegaard, S., & Eckhardt, G. M. (2012) · Marketing Theory

Consumer Behavior in Brand Consumption and IdentificationGlobalization and Cultural Identity

Cited by 111

Moralities in food and health research

Askegaard, S., Ordabayeva, N., Chandon, P., Cheung, T., Chytkova, Z., Cornil, Y., Corus, C., Edell, J. A., Mathras, D., Junghans, A. F., et al. (2014) · Journal of Marketing Management

Consumer Attitudes and Food LabelingNutrition, Health and Food Behavior

Cited by 93