Scheer, Lisa K.

Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-Owned Loyalty

Palmatier, R. W., Scheer, L. K., & Steenkamp, J.-B. E. M. (2007) · Journal of Marketing Research

Customer Service Quality and LoyaltyConsumer Behavior in Brand Consumption and Identification

Cited by 555

The effects of supplier capabilities on industrial customers’ loyalty: the role of dependence

Scheer, L. K., Miao, C. F., & Garrett, J. (2010) · Journal of the Academy of Marketing Science

Customer Service Quality and LoyaltyQuality and Supply Management

Cited by 127

Culture's Impact on the Importance of Fairness in Interorganizational Relationships

Lund, D. J., Scheer, L. K., & Kozlenkova, I. V. (2013) · Journal of International Marketing

Customer Service Quality and LoyaltyGlobal and Cross-Cultural Management

Cited by 61