Kumar, Nanda
The University of Texas at Dallas
2 papers on CoChatORCID 0000-0001-7507-2103
Most cited papers
- Verified
Effective category management depends on the role of the category☆
Dhar, S. K., Hoch, S. J., & Kumar, N. (2001) · Journal of Retailing
Consumer Market Behavior and PricingSupply Chain and Inventory Management
Cited by 342
- Verified
Pricing Models for Online Advertising: CPM vs. CPC
Asdemir, K., Kumar, N., & Jacob, V. S. (2012) · Information Systems Research
Digital Platforms and EconomicsConsumer Market Behavior and Pricing
Cited by 78
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