Ford, John B.

Perceptual determinants of nonprofit giving behavior

Sargeant, A., Ford, J. B., & West, D. C. (2006) · Journal of Business Research

Nonprofit Sector and VolunteeringBlood donation and transfusion practices

Cited by 331

AI advertising: An overview and guidelines

Ford, J., Jain, V., Wadhwani, K., & Gupta, D. G. (2023) · Journal of Business Research

Marketing and Advertising StrategiesDigital Marketing and Social Media

Cited by 176

How personal nostalgia influences giving to charity

Merchant, A., Ford, J. B., & Rose, G. (2011) · Journal of Business Research

Nostalgia and Consumer BehaviorNonprofit Sector and Volunteering

Cited by 102

Widening the appeal of charity

Sargeant, A., Ford, J., & West, D. C. (2000) · International Journal of Nonprofit and Voluntary Sector Marketing

Nonprofit Sector and VolunteeringBlood donation and transfusion practices

Cited by 56