Mandel, Naomi

The Compensatory Consumer Behavior Model: How self‐discrepancies drive consumer behavior

Mandel, N., Rucker, D. D., Levav, J., & Galinsky, A. D. (2017) · Journal of Consumer Psychology

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies

Cited by 564

The effects of religion on consumer behavior: A conceptual framework and research agenda

Mathras, D., Cohen, A. B., Mandel, N., & Mick, D. G. (2016) · Journal of Consumer Psychology

Halal products and consumer behaviorReligion, Spirituality, and Psychology

Cited by 399

The Sweet Escape: Effects of Mortality Salience on Consumption Quantities for High- and Low-Self-Esteem Consumers

Mandel, N., & Smeesters, D. (2008) · Journal of Consumer Research

Death Anxiety and Social ExclusionDeath, Funerary Practices, and Mourning

Cited by 175

Messages from the Food Police: How Food-Related Warnings Backfire among Dieters

Pham, N., Mandel, N., & Morales, A. C. (2016) · Journal of the Association for Consumer Research

Behavioral Health and InterventionsConsumer Attitudes and Food Labeling

Cited by 53