Kozlenkova, Irina V.

Resource-based theory in marketing

Kozlenkova, I. V., Samaha, S. A., & Palmatier, R. W. (2014) · Journal of the Academy of Marketing Science

Innovation and Knowledge ManagementMarketing and Advertising Strategies

Cited by 882

An Emerging Theory of Avatar Marketing

Miao, F., Kozlenkova, I. V., Wang, H., Xie, T., & Palmatier, R. W. (2022) · Journal of Marketing

AI in Service InteractionsDigital Marketing and Social Media

Cited by 688

Culture's Impact on the Importance of Fairness in Interorganizational Relationships

Lund, D. J., Scheer, L. K., & Kozlenkova, I. V. (2013) · Journal of International Marketing

Customer Service Quality and LoyaltyGlobal and Cross-Cultural Management

Cited by 61