Cited by 882Innovation and Knowledge ManagementMarketing and Advertising StrategiesIntellectual Capital and Performance Analysis

Resource-based theory in marketing

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Kozlenkova, Irina V., Samaha, Stephen A., Palmatier, Robert W.·2014·Journal of the Academy of Marketing Science

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Crossref · 10.1007/s11747-013-0336-7

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131 of 131 references verified0 citation errors · 0 not checkable

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  • Dong and Sivakumar (2017) developed a typology of customer participation, using dimensions drawn from resource-based theory, to address the fundamental resource deployment questions of whether there is a choice in terms of who performs a task and what task is performed.

    “For example, to examine the boundaries of resource integration, Dong and Sivakumar (2017) developed a typology of customer participation, using dimensions drawn from resource-based theory, to address the fundamental resource deployment questions of whether there is a choice in terms of who performs a task and what task is performed (Kozlenkova et al. 2014).”

    From Designing conceptual articles: four approaches (2020) · cites this paper as Kozlenkova et al. 2014

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Authors
Kozlenkova, I. V., Samaha, S. A., & Palmatier, R. W.
Affiliations
  • University of Missouri (US)
  • California State University, Northridge (US)
  • University of Washington (US)
Corresponding author
Kozlenkova, Irina V.
Venue
Journal of the Academy of Marketing Science
Published
2013-04-06
Volume
42
Issue
1
Pages
1-21
ISSN
  • 0092-0703 (ISSN-L)
  • 1552-7824
OpenAlex
W2085712690
Cited by
882
References
131
Citations by year
2026: 53 · 2025: 88 · 2024: 92 · 2023: 87 · 2022: 74 · 2021: 96 · 2020: 84 · 2019: 74 · 2018: 63 · 2017: 58 · 2016: 62 · 2015: 30 · 2014: 13 · 2013: 7 · 2012: 1
FWCI
110.62
Type
journal article
Language
en
Open access
Locations
  • Journal of the Academy of Marketing Science (publishedVersion)
  • SSRN Electronic Journal (submittedVersion)
  • Griffith Research Online (submittedVersion)
  • California State University ScholarWorks (system-wide DSpace) (submittedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
  • Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Intellectual Capital and Performance Analysis
Keywords
resource-based view, competitive advantage, firm performance, marketing exchange, resource heterogeneity, resource dependence

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