Resource-based theory in marketing
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Dong and Sivakumar (2017) developed a typology of customer participation, using dimensions drawn from resource-based theory, to address the fundamental resource deployment questions of whether there is a choice in terms of who performs a task and what task is performed.
“For example, to examine the boundaries of resource integration, Dong and Sivakumar (2017) developed a typology of customer participation, using dimensions drawn from resource-based theory, to address the fundamental resource deployment questions of whether there is a choice in terms of who performs a task and what task is performed (Kozlenkova et al. 2014).”
From Designing conceptual articles: four approaches (2020) · cites this paper as Kozlenkova et al. 2014
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- Authors
- Kozlenkova, I. V., Samaha, S. A., & Palmatier, R. W.
- Affiliations
- University of Missouri (US)
- California State University, Northridge (US)
- University of Washington (US)
- Corresponding author
- Kozlenkova, Irina V.
- Venue
- Journal of the Academy of Marketing Science
- Published
- 2013-04-06
- Volume
- 42
- Issue
- 1
- Pages
- 1-21
- ISSN
- 0092-0703 (ISSN-L)
- 1552-7824
- OpenAlex
- W2085712690
- Cited by
- 882
- References
- 131
- Citations by year
- 2026: 53 · 2025: 88 · 2024: 92 · 2023: 87 · 2022: 74 · 2021: 96 · 2020: 84 · 2019: 74 · 2018: 63 · 2017: 58 · 2016: 62 · 2015: 30 · 2014: 13 · 2013: 7 · 2012: 1
- FWCI
- 110.62
- Type
- journal article
- Language
- en
- Open access
- green
- papers.ssrn.com
- Licence
- www.springer.com/tdm (tdm)
- Locations
- Journal of the Academy of Marketing Science (publishedVersion)
- SSRN Electronic Journal (submittedVersion)
- Griffith Research Online (submittedVersion)
- California State University ScholarWorks (system-wide DSpace) (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Social Sciences › Business, Management and Accounting › Strategy and Management › Intellectual Capital and Performance Analysis
- Keywords
- resource-based view, competitive advantage, firm performance, marketing exchange, resource heterogeneity, resource dependence
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