Sawhney, Mohanbir
Northwestern University
2 papers on CoChat
Most cited papers
- Verified
Collaborating to create: The Internet as a platform for customer engagement in product innovation
Sawhney, M., Verona, G., & Prandelli, E. (2005) · Journal of Interactive Marketing
Service and Product InnovationDigital Marketing and Social Media
Cited by 1,406
- Verified
Orchestration Processes in Network-Centric Innovation: Evidence From the Field.
Nambisan, S., & Sawhney, M. (2011) · Academy of Management Perspectives
Innovation and Knowledge ManagementBusiness Strategy and Innovation
Cited by 441
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